Stylist Soul Tribe Conversations
Welcome to 'Stylist Soul Tribe Conversations', your source of inspiration and empowerment inside the beauty industry. Hosted by Lisa Huff, this podcast aims to ignite passion, purpose, and potential in hairstylists, salon owners, and industry professionals worldwide.
Each episode, ranging from concise 15-minute insights to detailed hour-long conversations, is thoughtfully curated to offer a mix of solo musings, co-hosted discussions, and interviews with members of our close-knit Stylist Soul Tribe community and other industry trailblazers.
We delve into business-building strategies, lifestyle design, personal growth, and the power of the law of attraction. Our conversations are both uplifting and insightful, crafted to help you build a life and business beyond your wildest dreams.
The power of community is at the heart of everything we do. At 'Stylist Soul Tribe Conversations', we believe in the magic that happens when likeminded individuals come together, support each other, and collectively raise the bar in the industry.
So join us as we explore the transformative power of community and celebrate the beauty of becoming, together.
Stylist Soul Tribe Conversations
027 - Krisa Warren: Doubling Income, Halving Hours, and the Power of Purposeful Planning
- Craft a work schedule that enriches your life rather than depletes it
- Implement financial strategies that boost your income and secure your future
- Harness the power of mindset to overcome obstacles and attract abundance
- And much more!
- Profit First by Mike Michalowicz (Note: Replace '#' with actual link)
- Stylist Soul Tribe Mastermind
- Instagram: @khloeshairstudio
- https://www.khloeshairstudio.com/
We’re celebrating one year of Stylist Soul Tribe Conversations! 🎉 To mark this milestone, we’ve created six exclusive Starter Packs packed with powerful episodes, masterclasses, roundtables, and content from the Stylist Soul Tribe Vault. Click here: https://stylistsoultribe.mykajabi.co
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Welcome to Stylist Soul Tribe Conversations. I'm your host, Lisa Huff. Over the last five years, I've coached hundreds of hairstylists and beauty industry professionals, helping them work their dream schedules exclusively with their dream clientele and earn their dream income. income, all while fostering genuine connections and lifelong friendships inside the beauty industry. And this podcast, we dive deep into abundance, manifestation, business building strategies, and creating a life that you are truly proud of both behind the chair and at home. Are you ready to embark on a journey of personal growth, success, and sisterhood, then hit that subscribe button now and get ready to experience the pure magic of Silas Old Tribe Conversations. Hello, friends. Welcome back to Stylo Soul Tribe Conversations. I am joined today with a pretty long time Soul Tribe member, Carissa Warren. Hello, Carissa. Welcome to the podcast. We've been trying to record this for a little while, but I believe that everything happens when it's supposed to, so it is so exciting to sit down and chat with you today. How are you feeling, friend? I am feeling good. A little nervous to be on a podcast, but yeah, we're good. Fair. Fair. I still get nervous recording podcast episodes, and I have done it. counting, like, what's batched and prerecorded. So, completely understand. So, why don't we start with you? introducing yourself a little bit, go back to whatever feels appropriate to tell your story, who you are, where you're from. I'm sure we'll kind of find the timeline where Soul Tribe interjected in your life. And then obviously I know everything past then, but I'm, I say it all the time, you know, and I'm so impressed by what you've done in your business that I just want to share it with more people to hopefully inspire some people of what can be done if you're really intentional. So, Take it away. Well, thank you. Yes, I am Krista Warren, and I live in Madison, Wisconsin, and I've been a hairstylist for 20, over 23 years now. So I graduated beauty school in 2000, and I worked at a salon in Milwaukee, Wisconsin for about six years, and then I moved to Madison. I loved the salon I was at in Milwaukee, but I just wasn't making enough money. So I moved to Madison and started working at a salon there. How far apart are those? Not that that matters to the listeners, but you know, I have family out there and I feel like Milwaukee is quite a distance, is it? No, it's like an hour and a half. Okay, so you didn't necessarily move where you were living, you just switched where you were working? Or both? Yeah, I mean, I grew up in Madison, but I went to college. I should say that too. I went to college at UW Milwaukee. Okay. Okay. Okay. Before going to school because I wanted that collegiate experience. I wanted to make some bed choices and you know, like just to have that dorm life and whatnot. And I'm so glad I did. So I went to college for two years for occupational therapy and then knew that I, you know, shouldn't continue to pay for this if I'm not going to classes. So that's an expensive experience. Yeah. Yeah. So then I moved back to Madison, went to beauty school for a year, and then moved back to Milwaukee and worked at a salon there for six years. And then I was, it was an amazing salon, the owner was spectacular, really good, taught me a lot about customer service and whatnot. He Not to, you know, make him sound bad, but he was a very good person. So, like, we had to kind of rush to his bank every paycheck to get paid. Yeah, and that's the truth with a lot of owners, so no shame on that. Yeah, yeah. And then you, you said you were there for six years and continue that kind of transition. Yeah, and then I wanted to move back to Madison. I had all four grandparents still at that time, and I wanted to be there while they were still living and just kind of like start my business here and try to work in a bigger salon versus a smaller salon so I could just kind of get all aspects of the industry. Unfortunately, that salon is very, very toxic. So they did not encourage you to grow and to build your own thing. You know, a huge non compete, a five mile radius I ended up leaving there, thankfully, because it was just, oof, it was bad. Then I opened up my own space in 2010. Amazing. So I've been in the same building since then. I have a salon name. My salon name is Chloe. So my business name is Chloe's Hair Studio. Which I think is so interesting. Your name's Chrissy, your business is Chloe. How, I know I've asked you that before, but like, how did that come about? So they were like, there was a Christa and a Crystal. So they're like, for booking purposes. Oh yeah, yeah, I remember. Switch your name. And so I was like, why was that like the name Chloe? So it's just that a whirl. And so then because I had an eye on compete in a five mile radius in my old salon, I kept the name professionally so that I was searchable so that people could find me. So I've just kept with it. Yeah. And so what year was that that you moved into your current space? 2010. Okay. And then we just did a master class yesterday inside of Soul Tribe and Carissa was sharing with stylist Soul Tribe some of the numbers she tracks, things like that. We're just kind of highlighting Carissa right now and it's really cool. And you were starting to count back from like 2017 on, because obviously 20, I think it's a 23 years behind the chair. That's, that's quite a bit of time. But what I've really watched you do, what year did you join Soul Tribe? Do you know? I think it was 21 maybe. Okay. Okay. So post pandemic, but it's been quite a few years now. I feel like I've known you forever. So you started sharing numbers like 2017 on and now we're, you know, just wrapped up 2023. So that's 17, 18, 19, 20, 21, 22, 23, six years of data. And what I thought was really cool to respect Chris on, I don't blame her one bit. I also don't share like detailed numbers within my business. It's just. It doesn't feel right to me. Without sharing exact numbers, even though I do know those, Carissa, to, to put it in terms that feel comfortable for both of us, went from, correct me if I'm wrong, 2017, she was working up to six days a week behind the chair. You said you were also doing some com commercial work. You were like grinding, hustling, hustling, really, really hard. She wasn't quite at six figures yet at that point. Within the last six years that she has been really intentional and really been focusing on her business. You're now behind the chair three days a week and we just did the math. Math have nearly doubled your take home gross take home pay. Yeah, which is wild. Yeah. Yeah. Yeah. I mean, I, when I was kind of grinding and I was doing freelance hair and makeup for photo shoots as well as working behind the chair, I was working a ton and I liked it and I was single and like, I didn't have anyone to really spend the time with really, to be honest. Might as well make the money. But you know, I was working a freaking a lot of hours and so my goal was to, once I got married, had babies, like to. Make that same amount of money, but not hustle that hard. Yep. So working three days a week Yeah, I mean like working less than 20 hours a week still be present and home being mom But still bring in money. Yeah. Yeah, absolutely So I've watched you quite a bit and I'm sure there was even some growth pre meeting me and pre joining soul tribe What do you feel like are those like really big? I think we all have these like benchmarks or these moments in like our personal growth journey. I feel like I've watched you so much now. Physically, you've changed. Financially, you've changed. Mentally, you've changed. Like, you are someone who really just continues to like push and strive and I think it's super inspiring. So like, what, thinking back, when did that process start for you? I know you said you had some like books written down that you can think like, what was that journey like when you were really like, okay, I'm gonna get super serious about this and what did that like look like for you? Honestly, I think it was probably the pandemic. I mean, a lot of bad stuff obviously came from the pandemic, but I also think that a lot of really good stuff came from the pandemic. Yeah, my area, at least the government was super generous with us and kind of set us up. And if I didn't have that set up, I mean, you know, I wouldn't have been able to kind of be where I'm at now. You know, it taught me like, Not that they just handed out money. I mean, we're all paying for that now, but yeah, it happened to all of us. Yeah, yeah, but I mean, like, I had to hit like, okay, gosh, I was freaking out because, you know, you're going home. You don't know how long you're going to be shut down for. And then, You know, like it made me set up structures in my business and to strive for different things so that if this were to ever happen again that you'll be fine, you know? Yeah, I think one of the things that stand out to me about you, how did the saving for rent, I know you said it was pandemic, but like how did you decide to start doing that? So Chrissa pays for her year of booth rent or studio rent one year in advance. She keeps track of numbers to continue to save. Like I know you said you almost have the next year in savings. It was like. Let's start breaking down like the, so if people are listening to this and they want to start taking tips from you because this, and the concept of it all sounds amazing. Like, how did you start paying attention to these numbers and from the pandemic, rent being one example of it, but growing your numbers in the way that you have, like, how did you start paying attention to that? And what are some like tangible tips that you would give people? I mean, the biggest thing would probably be taking you know, either reading profit first or taking The beauty profit lab. Mm hmm. I have to have Lucia on the podcast for sure. Because yeah, that and and we'll put any resources in the show notes of this. And so you took that what probably 2021 as well. Yeah, I mean, yeah, yeah, because I had, you know, enough money now to like, kind of divvy up and everything. So basically, every week I get, you know, whatever the studio brings in, I punt that to one account that only takes care of income. And then from there, I divvy up. into all these other different counts, be it salary, tax you know, everything. And for someone who has never even heard of Profit First, I guess just take one step back and even kind of explain that thought process. So basically, yeah, so basically what I did was I took six months of my expenses in the salon, averaged out what type of expense they were, and instead of like having a budget and like putting all of it, you know, like into a budget in a you know, like an Excel sheet and all that crap. I did not want to do any of that. Yeah. I took averages of, you know, like what kind of spending I did in different specific areas and that average is what I punt over every single week into these specific accounts. Yeah. So that I don't have to like nickel and dime or whatever. Like I just want to know a basic gist and then you just continue to do that and then those accounts grow. Yeah. So then, you know, I have a rent account. I have. An education account and, you know, all the things. Yeah. So, that has really, really changed how I've done things. And then just, you know, like, keeping track every single week and figuring out, like, was this a good week? Was this a bad week? Why, you know, why did it do, you know, why was it good? Why was it bad? All the things. Mm hmm. Mm hmm. Mm hmm. So, but obviously, I, like I said, you just did a masterclass, too, so obviously the people listening to the podcast don't know those numbers, so I would love to, for you to share some of the numbers that you have found are really important, but before we even go there, let's go back a step for, further, before you saw this growth, whatever year you feel like it kind of took off at, were you tracking anything? Like, what was your behavior pre Profit Lab, any of these things, like, were you tracking anything? Were you kind of scraping by what was really like the shift? Cause that's what I really want to be able to like capture and help people recreate. Sure. I mean, I have always been a good tracker. Like it's always been like, okay, well, if I can bring in 500 this day, then after six days, I'll have this after one week, after one month, after the year, I'll do this, I've always had goals. In the grand scheme of things, and I've always broken them down into micro levels, however, I feel like Sorry, you cut out real quick there. You've always had goals, and you've always broken them down into what? Into like micro goals. Okay. Love. So like, if I want to make a certain amount of money, then how much do I need to do monthly, weekly, daily, hourly? All that. Yeah. Mm hmm. Yeah. And I think that the sheets that I would use to track have, you know, had an evolution. I would get like a small little date book and I would put, you know, services, tips, total. And then it kind of just kind of kept on getting bigger where it's, you know, it's, you know, it's kind of everything. It's new guest requests. It's you know, like how much am I saving? How much am I punting to my sales tax? Just really being on top and aware of the numbers coming in and out of your business so that you can do stuff so that you have money to like pay for a 3, 000 retreat. Yeah. Or to pay for in advance a year long education for a mastermind. You know, like you have that money ready to go. Yeah. Or to pay for rent or almost two years of rent at once and not have to worry about that. And so you can worry about other things in your business and do other things in your business to move the needle forward. So I'm, I always try to put my Self in the brain of who's like ear we're in right now. So they're like, okay. Yes. I'm excited about this I want to be able to pay for retreats. I want to pay for masterminds. I want to be able to do this What would you say are like the first steps if someone kind of is tracking but kind of isn't the year count rolls around They haven't done their bookkeeping like they're kind of paying attention What would you say is like if they were to start today a micro difference? Like what numbers would you say they should start paying attention to how often should they track them? And what should that look like? Okay, it may not be a short answer, but well, this is a podcast. So tell us. Yeah, I mean, like If, if I were beginning to start this journey, I would for 100 percent start saving like 30 percent at minimum. I would read the book, Prophet First, or join Stylist Soul Tribe and be able to watch the Masterclass from Lucia. And basically figure out, The last six months of your spending in your business and break them down into categories, use different highlighters to decide which kind of category it goes into. If it's like a profitable spending, if it's like a bullshit spending what moves the needle forward, categorize those. But Take the average of what you spend per month and then punt those into different checking accounts always buy or always get checking accounts because That way you can, you know have auto drafts set out to you know, I don't know checking accounts just feel right I'm gonna ask court myself And so the way that my pair payroll comes to be because I have to give myself a salary I Right checks from one financial institution to another financial institution. So it's separate. And so I have, you know, a paycheck coming, a literal paycheck coming from, you know, a business, I'll throw in my perspective as well, because I do something similar because we've both taken a similar class. So again, those of you that don't know, we're talking about profit First, the theory behind it is you have, rather than one checking and one savings and then budgeting, you decide, let me study the behavior that I've done in the past, and let me pre plan, budget, but not really budget, let me see how much I, my behaviors are already showing me, and let me fill those accounts, but then like Karissa said, sometimes there's overflow. And when you have these little micro accounts that you're punting money to every single week or every single month, they do start to grow. And I, I know Mike Michalowicz or whatever, he talks about the analogy of like the toothpaste and like you will squeeze out the last bit of toothpaste. And there is something psychological with having multiple smaller accounts that like, You make it work. Like I'm, I go to Saloncentric and I'm like, well, there's only, you know, 170 in that account and I keep it low on purpose. I'm not gonna just throw in shit for no reason. It like changes your behavior with spending. And then in the grand scheme of things, if you were to combine all of these accounts that you've now been like squirreling money, these acorns away, you know, you have way more money. I've just learned if you behaviors like I think a lot of hairstylists have, more creative minds, less analytical. containing or like whatever icky feeling a budget gets us, we're like, no, we don't want to do that. It gives like a freedom to it. I don't know why, because it's like, I'd rather have like, I don't know, it feels like the opposite of here's the money, here's how I watch it dwindle away, rather here's all my money, here's where I put it, and I watch it grow kind of thought. Do you agree? Oh, yeah, totally. It's kind of hard to put it into words, but that's how, that's how I would explain it. And I'm the same as you. In my bank account, personally I have seven checking accounts and two savings. So you can do checkings, you can do savings. My two savings are tax and profit but I'm the same. I don't write a physical check, but I do do a like bill pay bank transfer in my business account accounts are at an entire different institution, which profit first and all of that recommends. And that is very helpful, too, because so I know for some people listening to this, you may say, well, I don't even have one business account, let alone nine. Like, I know this is kind of extreme, but I would say. If you are in that point, let's start with the very, very, very least being you setting up a different checking account, a different savings account at an entirely different bank so that the online bankings cannot just easily transfer. We have to either write a check or we have to wait a few days for the money to move into your personal account. I think that's been super huge for me as well. Yeah, 100%. And also too, I forgot to mention this, I have square savings because I use square for my processing. Mm hmm. And so square savings has been huge too, because that only does percentages, you can't do dollar amounts. So like for the profit first step I do, it's a dollar amount. It's a dollar amount every week unless I do a crappier week. But square savings does a percentage of each individual batch. And it saves it and it punts it somewhere where you don't see it. So like, I don't even know how much I have in there, but it's, you know, thousands and thousands and thousands of dollars, plus then all the stuff that I'm saving in my like personal, you know, well, my business accounts. That one. So square savings is a percentage. And what account is that punting to? They just have their own. Yeah. It's just. Well, like, how do you, how do you identify it? Is that your education fund? Is that your profit fund? Is that your BS? Like, what fund is that for you, personally? So I am starting the journey of hiring an assistant. So I have a fund that will, that I'm just making sure that I can afford it, which I I think I can. We have decided she definitely can, but it's a scary move. And so we'll have you back on three years from now, Carissa, once you're like rocking with multiple assistants and you've, you've perfected this. But yeah, you're someone who like, I, you just like, I want to know that I can pay for this assistant for like six months before she even comes, you know? So you're now the square savings that you're doing. That's the assistant fund for now. She doesn't exist yet, but it feels better hiring someone knowing this money is sitting somewhere and it's not getting pulled from elsewhere. Yep. Yeah. Go ahead. I was just going to say, I have that account. I have a savings account that like I'll potentially give myself a bonus with being an S Corp. And then I have my rent. So I have, I think, pretty much all my rent paid for next year. Just sitting in that account. And I accrue interest on it and whatnot. I may move it somewhere else that'll accrue more interest at some point. But just to know I have that ready to go. It's nice. And I think I've asked you this before on Marco Polo probably years ago. What did your owner, your landlord or whatever think when you said, can I pay my rent a year in advance? Like, was he totally cool with it? Like, did that take some finagling? Because I feel like a lot of people are like, I'd rather just sit in this account and then I know it's covered, but also what if then something comes up and you pull from it? Like, how did you decide to do that? Well, I had this money and I thought I might as well Get this off the table like and take away a belt forever. Huh. Yeah. And so, and then I asked for advice in my sales soul tribe. And I remember some people were like, I wouldn't do it. What if you, you know, want to move or whatever? And I was like, no, I just need to fricking do it. So I asked him and he took a while to get back, which surprised the heck out of me. Cause I was like, dude, we, I mean, we're pretty cool. Like what's going on. And I had no idea in the background he was selling. The business. So he had to get permission from the new landlord that that was okay and whatever, whatever. So, fast forward, the new landlord lets me do that as well. He gives a little bit of a break on it, which. But yeah, I mean, he, I think that they know that there's longevity and that, you know, not going to go anywhere and that, you know, the rent's paid on time. Yeah, but then you, I mean, obviously I just can't help but think and then their shoes and like how that continues on is they obviously have to like Properly budget or annualize that income because having monthly recurring income is nice for, you know, somebody in that position as well. So that's just interesting. Again, you're so freaking inspiring. I think where you're at, and I don't know if this is like weird for you to like talk about it or hear people just like gas you up about, but like where you're at financially where you're not at just at a point where like, you know, everything is, is covered, bills are covered. We have the emergency fund, but you're almost like doing the opposite of debt. You're like pre paying. So that it's not even like you don't have payments. You're, like, taking care of bills in advance, which is a wild way of thinking. And I don't know if it's right or wrong, and I kind of almost kind of agree with the Soul Tribe that, like, does that lock you in for too long? Would you rather be, like, cushioning your own accounts for another reason? I just think the way your brain works is fascinating. I think it's so impressive that you've been able to do that. And so I'm assuming you're gonna, your plan is to continue to do that. You have no regrets that you've done that? Yeah, I mean, I like having the extra cash flow. in the salon and then not having to just worry about that monthly bill. And you know what? You sign a year lease anyway. You know you're not going to leave until the year lease is up anyway, so yeah, that is a really, that is a really good point. I love that. Okay, cool. So like I said, it's been so cool just being a friend of yours, being a mentor of yours, watching you in Soul Tribe. You are someone that I feel like has changed so much since I've gotten to know you. So what else would you say has been, like, big on your journey of just personal growth, like, in general? How else would you, like, Vocalize it and put it all together because is there anything is there any other like major things for you? Yeah, I mean I had gastric bypass surgery a little over a year ago, which I haven't really told Like, the, you know, everybody that, yeah. Do you feel good sharing that? Because we don't have to share that on here if you don't want to. Yeah. I mean, I think I'm ready. Okay. Okay. Good. It's a weird, it's a weird thing. You never know how people are going to act or whatever. I mean, it's, it's freaking hard. Even though you have it done, like, it's, it's hard. So, having the physical stamina to be able to do more things and, like, to be more present as a mom and to, you know, just feel better in your body has been a huge, huge thing. Mm. Would you mind me asking, like, what really pushed you to pursuing that? Yeah. I mean, I've always wanted to. It's just it was never covered by insurance until more recently. Okay. And so, I mean, I, you know, tried other things as well, obviously, but It truly is a metabolic and hormonal reset that they do. They literally bypass those things in your body that make it harder for you to lose the weight or that hunger hormone is always present in, you know, people that are heavier. So, it, it's been, it was, there's no other way I would have been able to do it. Yeah. Really. Yeah. And you think that that, I wonder, that maybe not, I'm just, Going off on my own tangent right now. Do you think that almost went hand in hand with like the finances or no? Cuz it just to me from the outside looking in Watching your life It just seemed like you were someone that just like took the reins and you were like this is how I want to feel And I'm gonna do everything I need like do you think that those? Coincided or did one come before the other or what are your thoughts around that? Well, I mean knowing that I've always wanted to do hair like I knew since I was a kid like a baby, you know But I didn't want to do it half assed, and I didn't want to work at a place that, you know, couldn't feed my lifestyle. You know, like, I like more bougier things, and I knew that I would have to be at a certain level to be able to do that. And so even that, do you feel like you've always known that? Because I also think it's fascinating watching people's identity of, like, you own that, like, you like the finer things in life, and there's something about people who own that who then tend to attract that and grab it. Like, have you always known that, or what is that? Yeah, I mean, my mom, I remember my mom saying, she's like, well, an occupational therapist would make good money and da da da da da, you know, and that's kind of why I went into that, which I do like that field, but you know I was just like, you know, I'm not going to go into this. You know, industry to make like crap money. Like I want to be able to support a family and like create a world with it. So like, I've always had goals. I've always been driven in that sense. But it wasn't obviously until I had children that I was like, well, let's see if we can just work part time, work under 20 hours a week and still bring in all the money, you know, and still provide for my family. But, like, when you have your own business, like, you can decide these things. You can decide that you're not going to be working at night and on the weekends, all these things. Because you, you know, you need to fight, figure out what's important to you. And doing that was important to me. And it also helped, too, just for planning wise, like, because I had my kids back to back years. They're 14 months apart. So I had a maternity leave in 2006. 18. I had a maternity leave in 2019. And then six months after my maternity leave, the world shut down with COVID. So like I had three consecutive years of like weeks and weeks and weeks and weeks off. So I, you know, you expect loss client clientele wise there. And so like, there was no other way to like, go, but build up. Not that I was like super down. I mean, I was, you know, I'm looking at my numbers right now, you know, I was in a bit, but I have, this past year I have tried to do 15 percent growth every single year, which I have been doing. But my biggest year when I was working all of the freelance hair and makeup photo shoots and all the things and working at the salon, I am above that by 5, 000 this past year. Which is huge. Yeah. So, and that's, you know, without, you know, working. And working a fraction of the amount. Yeah. I love that. Okay, so now you're starting to think, Assistant, I know we've obviously talked during the Soul Tribe calls and stuff like that, so that's probably the next journey for you, and that's feeling, I know, a little uncomfy, a little scary, but you think that's probably what's next for your business? Yeah, I mean, I, it was really cool, after the Mastermind call yesterday, it was nice to have, like, you know, some people reached out, and we're kind of confirming. Which must suck as a coach when you like say, yes, you should do this. And then people are like, no, I shouldn't, maybe I shouldn't. And then everybody else is like, yes. And you're like, no, that doesn't suck as a coach. If anything, Krista, I haven't had an assistant, so it makes me even feel even better as a coach watching all these salon owners and these stylists who have had assistants reaffirm, because I don't want to just be out here blindly coaching either. So no, that's why I think masterminds are so powerful because I don't think one person has the answer, but everybody was like pouring into Krista yesterday, hearing how. Frickin organized. She is with her finances and they were like, girlfriend, I have had like 10 assistants and I am doing nothing along the lines of the organization that you're doing. Like you are good. Yeah, yeah, it was, it was great. Like it was, it felt very reassuring and whatnot. So I think that will be the goal for the, I know that will be the goal for this year. Cool, I'm excited to listen back on this podcast episode when this was just like a baby idea in your head and watch how much that has grown. Okay, when we were going over our talking points, you said you wrote down like a few books. Is there anything else that like we haven't covered yet that you feel like would be of value that you want to dive into? I mean, no, I just, you know, like, have goals in your brain as to what you want to do and just break them down micro and just have a lot of accounts that you punt money to all the time. And, you know, like just get out of your own way. Don't spend your client's money for them. You can spend your, I mean, you know, let them spend money if they want to. Like the people that are going to spend money are going to spend You know, not going to be the ones you think potentially, you know, don't obviously sell them, but just, you know, take care of your people. And in the same token, Krista, you have to go through it to understand it, but I vividly remember like you being like, Oh my God, my next client's coming in. I have to tell her about my price increase. I'm so scared. But like, you have to just like feel the fear and push through it in order to see. And I, during yesterday's master class, we had a couple people ask, like, okay, because Krista shared actual numbers, they were like, okay, you've seen all this massive growth. Was that niching down? Like, was it an extension certification? Was it, you know price increases? What, like, what was it? And you were like, it really wasn't that kind. They were like, was it retail? She's like, I don't sell a ton of retail. It was just really, I think, strategically planning. Like, deciding. These are the numbers I want to do. Let me break this down so I fully understand. I'm paying attention to the numbers rather than just, Oh, you know, this person comes in. Sometimes I charge her this much. Sometimes I charge her this much. Like thinking ahead, being really crystal clear, and watching your goals week after week, just Get checked, right? Along with price increases. Yeah, and like, I mean, being, the biggest thing that I want to do is I want to be the place where I would want to go to as a client. So your perceived value, your experience while you're here, like, I have a lot of moms that I do and, you know, just busy professionals, like, they want a freaking escape so that I want that space to be here for them, you know. So, like, I give them more bougie or shampoo with, like, all the extra stuff, you know. Like, I have a hand massager. I have warm towels and steamed aromatherapy towels and blankets for them to put on them when they're getting shampooed to, like, cozy up and, you know. You know, just like all these things, so be the place that you want to go to and you'll, you know, have a great, you know, business. Can I also acknowledge, I think you're someone also who is very like routine oriented, like you have a morning routine, you stick with it, and I think when you are so, Not just kind of like all over the place, a different version of yourself every day. Like you're able to show up in that way very consistently for your people. So do you maybe wanna touch like a little bit on routines too? Yeah, for sure. I wake up at 4 44 I love that. Do you set an alarm for four? Four. Four, yeah. I love that. Yeah. I mean, 3 33 is way too early and 5 55 is way too late. Okay, so 4 44 is perfect. And unfortunately, I would go and go on a nice walk, but and it was awesome because like you can't, you can't help anybody. You just need to go and you're, you know, like everybody at home has to fend for themselves, which is nice as a mom to like get the heck out of Dodge for a minute. But my daughter's bus schedule. Has kind of messed with that. So I'll get into that once school is done again. It's just easier. But yeah, so 444 and then I just have a nice morning routine of, you know, like getting ready. I write down in a gratitude journal every day and it's not, doesn't have to be like, I am so grateful that blah, blah, blah, blah, blah. Like I just cut all the crap out and I just write one through five or one through ten every single day. And once a week I do 14 gratefuls. Wait, wait, wait, wait. Why do you do 14 once a week? Okay. Because it's too specific to just brush over right now. I need to know the details. Okay. So on my notebook that I have it's a very specific like tactile, like, I don't know. I think it's from Walmart. Okay. And it fits, 14 gratefuls and then 10, So one week fits on a page. Okay. So one of the days has to be 14. Okay. It's not as cool as I was expecting it to be. It just works for the page. We're not mad at the extra four gratitudes every once in a while. Okay, so great gratitude journal. I mean, 444. Anything else major that is in Carissa's, like, has to happen routine? I mean, on Mondays I listen to Brit Siva's podcast. On Wednesday I listen to your podcast. And then I try to find other podcasts that I like. The other days, it's You know, usually harder. What's your podcast flow? Is it when you're cleaning, when you're walking, when you're driving? How do you decide? Like when I'm getting ready is when I watch or listen, watch and listen forever. Yeah. So just kind of consistently staying inspired, setting goals, pushing, pushing, pushing and paying attention. And yeah, I mean, I kind of like a lot of my friends are like, okay, your, your hands are in too many pots and everything, but I want to be constantly involved a ball main, you know, I want to have the space change. A lot of my clients say like, oh, you've changed something you've done this. And I'm like, well, yeah, like you, you want to keep them guessing. What's your Enneagram? I don't know. You don't know? I wonder if you are a 7. I'm a 7, and 7 is like the optimist, the enthusiast, whatever, but I could go on a whole Enneagram tangent, maybe that should be another podcast episode, but there is this band called Sleeping At Last that has done a song for every single Enneagram number, and it's like, wild. They do a podcast episode about it. There's, it's a whole deep dive. I'll have to do a my own podcast on that eventually. But there's a quote in the Song 7 from Sleeping At Last, and it says, I feel like I'm sinking when I'm standing in one space. And like, that lands so well. I mean, that's what I'm hearing you say. Like, we don't stop. Like, you grooving, or else it feels like you're sinking. Yeah, I mean, it's a detriment of that. Like, I always change product lines, like, probably once a year. I haven't as much lately the last couple years, but I just get bored with them. And I feel like if you're not constantly out there looking and seeing what the heck is new for your clients and what, better their hair and their situation. Like, what are you doing? So it makes me look like a floozy or whatever. But like I mean, your business is going well. I'm assuming your clients probably love that. They don't need to get a wandering eye because they know you have it taken care of. So like when the next exciting thing is here, they know that you'll have it there for them. Cool. All right. Any final thoughts, Krista? Anything else you want to share before we wrap up? No, I think we've covered it all. Well, thank you for coming on. Thank you for being vulnerable. I know, especially when it comes to things like finances and just like, Humbly speaking about yourself, I know it is, like, so awkward, but I just know how inspiring it is when people are brave enough to give people a peek behind the scenes, especially people who are doing really cool things. That is so inspiring for other people to just realize, oh, it is attainable, I can do it, and it just takes a few micro changes and a little bit of intentionality, so I'm so So grateful for you to be brave enough to just like show the whole world what you kind of have going on and kind of pass that along for other people to take and run with. So thank you. Thanks for having me on. You're so welcome. All right. Thank you, friends, so much for listening. I will have Chris's Instagram and stuff in the show notes in case you guys want to get in touch with her. Anything else that I can think of that we went over today, I will make sure to include in the show notes and I will talk to you all next week.