026 - Dream Big, Act Bigger: The Birth of PIP University with Sam Huber

Welcome to another inspiring episode of the Stylist Soul Tribe Conversations Podcast, where we dive deep into stories of personal growth, success, and the magic of manifesting within the beauty industry. In this episode, our host Lisa Huff sits down with Sam Huber, the dynamic Director of Sales at PIP University, an innovative salon business education platform that's redefining success for hairstylists and salon owners across the globe.

🌟 What You'll Learn:

The inspirational journey of PIP University from its inception to becoming a beacon of hope and transformation in the beauty industry.
Insights into the power of mindset and manifestation in achieving personal and professional success.
The critical role of partnerships and the synergy between visionaries and integrators in business growth.
Unique challenges faced by salon owners and how PIP University's tailored education model is paving the way for profitable, passion-driven salons.
Personal development tips and book recommendations to fuel your journey to the top.


PIP University Official Website: https://www.pip-university.com/



✨ About Our Guest:
Sam Huber is not just the Director of Sales at PIP University; she's a testament to the power of dreaming big and acting even bigger. From her early days in the salon to leading sales strategies at one of the most influential educational platforms in the beauty industry, Sam's journey is nothing short of inspiring.

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Transcript

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Welcome to Stylist Soul Tribe Conversations. I'm your host, Lisa Huff. Over the last five years, I've coached hundreds of hairstylists and beauty industry professionals, helping them work their dream schedules exclusively with their dream clientele and earn their dream income. income, all while fostering genuine connections and lifelong friendships inside the beauty industry. And this podcast, we dive deep into abundance, manifestation, business building strategies, and creating a life that you are truly proud of both behind the chair and at home. Are you ready to embark on a journey of personal growth, success, and sisterhood, then hit that subscribe button now and get ready to experience the pure magic of Silas Old Tribe Conversations. Welcome back to Stylist Hill Tribe Conversations. I am joined today by Sam Huber, the Director of Sales at PIPP University, which is a salon business education platform that helps restructure hair salons to increase profit and team growth. I cross paths with Sam, with Sam because a few episodes back I had Anna Lambert from the Woo Woo Hairstylist podcast on and she was singing the praises of the ladies at PIP University. So I reached out and asked Samantha if she'd like to come on the podcast and get to know her as well. Samantha, thank you so much for being here. How are you today? I'm good, Lisa. Thank you so much for having me. I'm excited to dive in. Yeah, absolutely. So tell me a little bit about like what your role is your everyday life. Like what's your job? So I have the best job in the world. And I love, I love getting to say that. So I my role has shifted a little bit in the last couple of months at Pip. So Heather and I, when Heather first started the company in 2018, it was really just her and I, and we had no idea what we were doing. So PIP university stands for positively impacting people. And we have our flagship program rich life CEO. And then we had a second program, rich life hairstylist, which is how we met Anna. She was actually one of the first students that we had, yeah, when that launched, we don't have a rich life hairstylist anymore. We've kind of phased out of that. So we're just on W 2, you know, team based salon owners. But so when Heather and I first started, when Heather first started it, and I was helping her kind of get everything together. You know, we had no idea how to build a course, how to market and do anything, you know, Instagram reels, weren't a thing yet. And so her and I were really just trying to figure out. So my role back then was. A little bit of everything. Marketing, sales, our website, learning. Just like the right hand woman, yeah. Yes, like learning what a funnel was. So can I ask this, because I don't know Heather yet, I'm just getting to know Sam for the first time right now. So did she already start the company and then you came on? Or did you two truly like find it, found it together? Like how did that process take place? So it's definitely her brainchild. So Pitt University started Facebook group in 2016. Owns a salon in Louisville, Kentucky that I. Managed and she started this idea of PIP, of PIP, of PIP and like what we wanted to teach. She was making like content and just, she had no idea kind of like what it was. But it was that like rise of the digital platforms. Yes. Yeah. Yes. So then she needed a breakthrough. Like she was at a spot in her life where she was like, I need, I need a breakthrough. I need to know what, where this needs to go. So she said. You know, the only thing that I think that I cannot do in my life is run a marathon. So she signed up to run the Nashville rock and roll marathon in April of 2016. And so she was training and training and training and training. And a few weeks before she was to run the Nashville marathon, it was the Boston marathon. So her and I flew up to Boston. To watch the runners cross the finish line for, you know, like motivation and stuff. So while we were there, we toured Harvard's campus and we were walking around and I get, I get goosebumps telling the story every time. And she was like, we were just so, both of us were just so fascinated by these people and they're going to Harvard and they're going to be lawyers and like, we're going to create like all this stuff. And we were just so inspired by it. We got back and she was like, this is what we need. For the in our industry. Yes, we need an Ivy League. Wow. Business school for hairstylists and salon owners. And so that is what birthed PIP University. So for the in its first couple of years, like I said, it existed as a Facebook group. Heather was doing some in person classes. We launched our first like digital product. I think it was in like 2000, maybe. Mm hmm. 17, 2000. I don't even remember. Yeah. It's sold out. And then Rich Life CEO, or I'm sorry, Rich Life Hairstylist was born in August of 2018. Then we had Rich Life CEO come in a year later. And then that is kind of how that evolved. So I was managing her salon. I loved, I love being in the salon. I love the industry so much. And Heather is my best friend. So she also knew, she was like, I know that this isn't the end all be all for you. I was in, I've dropped, it's so funny, I've dropped out of college and re enrolled probably four times since 2015. Cause I just didn't know what I wanted to do. I knew that I loved, the salon industry. And so, well, let's backtrack. Cause I know we talked before I hit record and you told me that you've never been licensed. I don't think you've said that yet on the record. So I guess let's go back. I want to know your role, but let's go back even a little bit. Like where did your, you said you were 16 years old when you started in industry, you've always been in industry, but you're not licensed yourself. So I guess tell that story a little bit as well. Yeah, sure. So in 2009, I was a junior, a sophomore in high school, junior in high school. Something like that, yeah. My dad told me that if I wanted to get a car, that I needed to get a job. So my old softball coach, who is really good friends with my dad, ran into my dad at a fish fry of all things. And she was starting That's so Kentucky, I love it. I know, it's like the most Kentucky est thing ever. It's so Kentucky est. But it's awesome. So her na and so she, her and my dad were friends and she was telling my dad, you know I'm the general manager of this new salon that just opened, have Sam come out and interview. Mm-Hmm. So I got the job and I started working there when I was a junior in high school and Heather was an ap, an apprentice. So she So that's how you guys first met? Yes. She just graduated hair school. We became best friends. Of course, she's Heather's like five years older than me, so at that time, our age. It was felt more prevalent. Yeah. Yeah. She was like my big sister, but I loved her so much. And I worked at that salon for about four and a half years. I left to what I thought I was going to do was to finish school. So I started bartending. Heather and I remained friends. She opened up her salon. So she ended up leaving that salon and opened up her So on neat beat now in 2013, and I was bartending and she needed help with salon biz, which is the salon software that she, and I knew that sucker like the back of my hand. So I just came, I would come into the salon for a couple of days a week, just to kind of like, Work the front desk for her. Cause she was busy behind the chair. She had new assistants that she just hired. So we did that for like six months. And then in May of 2015, I'll never forget. I was a bartending. I had, I was behind bar in a shift and I got a text message from Heather and she was like, Hey, I have a proposition for you. Do you want to meet me at Starbucks tomorrow? And talk about, yeah, yes. And she asked me if I wanted to come and work at the front desk for her salon full time because she knew I liked bartending, but it just wasn't. And I was nobody's and I'll be. Yeah. She knew how I was feeling. Like I said, like we were. Really, really, really close friends at this point. And she just knew that I wasn't happy in my career. And so she was like, why don't you just come and work for the salon? We'll see how it goes. So once I started working at neat beat, I, it was incredible. And I loved the salon that I worked at before. Like I just. I just did it. I couldn't see how that was going to be my career. I knew I loved it. I was so caught up in this. You need to go to college. You need to get a degree. You need to get a job in corporate America, like whatever. Cause that's what all my friends were doing, you know? And so I just, I knew that I loved that, but I wasn't, I still couldn't see the path of like, well, how am I going to make this a career? That's going to make me money. So started working at the salon at this time, Heather and I are Heather is really, really growing the salon. We're gaining a lot of success. We hit seven figures for the first time in 2017. So the salon has been open for four years. So that is kind of when we started being like, maybe we could teach this. There's something to this. Yeah. Yes. Yeah. So my management leadership, the business side of things, I had that, you know, that's what I was doing in her salon. And so when Pip was born in 2018, at that time, I had dropped out of college because Heather was like, why do you think that you need to go to school? Yeah. What are you trying to prove? Yeah. She's like, yeah, literally. And I'm like, well, that's just, I think that I need to go because if I don't, how am I going to make any money? And I'll never forget. This was like one of the most pivotal conversations. That her and I have ever had in her, back in her office at the salon. Cause I told her, I was like, I think I'm going to go back to school. And she was like, why do you, what do you want to go back to school for? And I'm like, well, I think I need to go back and get either a business degree or whatever it was. And she said, well, what are you going to do with that business degree? I'm like, I don't probably stay right here, support you, and she asked me, she said, but are you making that decision out of fear or love? And I want you to think about that before you, and I mean, this was like an intense conversation and, and I'm like, I'm making it out of fear, like a little 22 year old self. And, but it was, it was such an eye opening conversation. And that was when I really started to be like. Okay, my life doesn't have to look like. I've always been told that it needs to look. I can, I can grow and learn and get an education in whatever way. Well, and honestly, Sam, you were already at that point helping manage a salon that has hit seven figures. Chances are you end up going to beauty school. You probably are going to be teaching these people in this room a lot about like what they don't know because you actually did it. Yeah. a business sure it for some situations for some stories that is like the right path that gets you in the door but to me that sounds like that would have been a step backwards so i'm so glad that she convinced you otherwise from me too because my life would not look how it looks right now if she had and that's why heather and i i just love her so much because and Anna, Anna probably feels the same way. Heather just, she cares so much about her friends and the people that she loves that she is willing to have uncomfortable conversations and take a stand for you. When you don't, she calls you to greatness and she helps you stand in your own greatness, even when it's Uncomfortable. She did not want to sit there and tell her best friend. You don't need to go back to college Yeah, she could have just been like, yeah girl go ahead. Chase your dreams. Yeah, I'm here anytime. Yeah she knew that that wouldn't work and she helped me to see that and I'm so grateful for that because I would have wasted 46. Literally. Yeah. Literally. So now fast forward to today, I know you said it sounds like things have been refined in the online space, which makes perfect sense. Like what's your role today? How do you spend your day to day life right now? Yeah. So I am the director of sales. So I am talking to potential students. I do a lot of our Instagram DMs, making connections, getting on strategy session calls with, you know, potential owners that were wanting to join our program and just building those relationships and getting to talk to someone about what they're going through just to see if we would be a good fit for them. And honestly, I love that so much because Like, yes, I'm in, in sales and it for a, for a long time, I didn't like doing sales calls. Like I actually hated it. Cause it was just, I just felt like it was so uncomfortable, but the more that I learned and the more that I grew into the role, I did a lot of personal development into that. And I just really enjoy it because it's, it's like, it's, you get on a call with somebody and I'm like, we're just here to have a conversation, try to sit here and sell you something. You know? Think that it is what's going to be the best for you. And so that I really just enjoy that because it's fun. I love talking to people. I love hearing their story. And just kind of, you know, what, what their, what their vision is for their business and for their life. And then if you can help them, why would you keep that in? Yeah, exactly. Yeah. Love that so much. Okay. Now selfishly, I want to start to ask some questions. I don't know. Quite how much this is going to help the listeners, but I love that I'm in a position now that I can have these conversations. So how big is the team at PIP? Because I, I started Stylus Soul Tribe around 2018 as well. We have a very small team and I'm just curious since it sounds like you and Heather are kind of these like, you know, right hand women with each other. How many employees do you guys have? I'm just curious. Yeah, so it's Heather and I. Heather's mom is also part of our team. She does a lot of our Bookkeeping does a lot of some expenses, finances, and all of that. She runs our payroll. So it's us three. We have another person on our admissions team is what we call sales. His name is Will. So he that's, that's four. And then we have. I think six professors, Jen, Jesse, Aaron, Jessica, Aaron, and Amanda. So there's 11. Amazing. So they have been through the program and then continue to kind of lead from there. Yeah, yeah. So that's how we hire our, our professors, what we call, what we call our coaches in the program. They have to have gone through the entire curriculum in order to be a professor because they wouldn't be able to teach it if it wasn't, if they hadn't, you know, lived and breathed it. I love that so much. Have you ever heard of the book Rocket Fuel? Bye. It's two authors. I forget their names or no, I feel like I haven't read it, but that that book title. It's so good. And that's what is standing out to me. One, you sound it sounds like you are so lucky to have Heather and vice versa. She must be so lucky to have you. I have my assistant, my kind of right hand woman. She co host this podcast with me. Sometimes their name is Leisha. And I remember she was in my program and she Came to me and was just like your one woman show. I want to help you out. I don't know what this is going to look like, but like, how can I be on the other side of like growing this thing with you? And I remember being so nervous when that happened. Cause like, when do you take the leap? When do you know to hire? When do you know that that's the right time? My friend Hunter recommended this book, rocket Fuel and basically what the whole book is about is this relationship between a visionary and an integrator and how every yes, every great company you know, of McDonald's, Walt, Disney, like any brand you can think of has the, has this like face of the company, the visionary. But every single visionary has an integrator right behind the scenes. And it sounds like you are just like the integrator of all integrators. And I think it's a really special thing to be able to find that. And even like me hearing your story, hearing how you guys really did start from like such humble beginnings, just an apprentice at a salon and a receptionist, the fact that you even, I just want to, I mean, it must just be your personality type, but could grow this with that, like her still being the vision and not having to turn into a. Partnership or you know, I'm going to branch off or do my own things. What is your feedback on that and how you guys grew that relationship so beautifully? Cause I know that that's not easy to do for years. It takes the right kind of people. It's, we are very, and that gives me co chills even too. I am so lucky to have a friend. Like Heather and Ali and because we've definitely, we grew up together. I mean, we grew up together and she is my longest friend, like literally longest friend. And she's, she's not even, she is my friend, but it's like, she is my family. And I know that I think the thing for us is that there is an enormous amount of. Trust, respect, and communication, and just love for each other. Like those are the four things. We can have difficult conversations with each other because I know at the root of anything that we talk about, there is trust, there is respect, and there is love. Even when We don't agree on something or even if we have to have because we've had some it's not all. Oh my God, best friends. We run a business together, blah, blah, blah. Like, it's we've had uncomfortable conversation. You have to to grow something to that. So how do you guys navigate those? I think a lot of it is. Heather and I are both very open to being wrong. Very open to being wrong. And we're very good at having conversations out of curiosity rather than certainty. And so, our egos are just, we don't bring our egos to the table. Non existent with each other, yeah. And I just trust her. And I know, like you mentioned the visionary and the integrator role, I know what she is good at and she knows what I'm good at. And those are the ways that we stay in. And are there things, yeah, that we need, there are several things that we get to communicate. But I just know I don't want, and I think that is what has helped us too. I am so clear in what I want out of the work that I'm doing in my life. And she is very clear on what she wants for hers. I don't want to be a visionary. I would be a horrible, horrible vision. I love being the integrator and getting the detail work done, putting all the pieces together. I wouldn't want to create my own business because. She, the business that I would, that I would create, it would be exactly the company that Heather has created. So why not get behind something like that? Yeah. Yeah. Wow. I love that so much. So much. And I think, yeah, it definitely takes a special person. And inside that book, there's a quiz you can take too. And I'm sure you would be very, very high on the integrator. Cause it is hard for people to do that. And I am the opposite, not from an ego standpoint. I don't care if my face is on it, But I can see five years into the future so easily, but like the tiny little details that have to get me there, I'm just like, oh, someone else do that. Like, I just, I can't be bothered. You know, that's just not the fun part for me. That's not exciting. That doesn't get me up and moving every day. So I think the awareness of that is huge as well. So I love that so, so, so, so, so much. So when we were talking about some Other kind of talking points and things that we wanted to go over in this podcast. You said mindset is like really big for you. Like, what comes up for that? Is that obviously mindset in between like navigating this business together and coaching or what you run into with salon owners? Like, what do you see overall? And like, I guess, what does that mean to you? And what do you feel passionate about, like, talking about around that? Yeah. So for the mindset thing so I'm 30 How old am I? I'm 31. I thought you were my age because you said when you were 16, you started a salon and I was a couple of, yeah, I'm 31 as well. Yeah. So so it's the, the, the amount of personal development, mindset, books, classes, masterclasses that I've taken over the last 12 years. It blows my, it blows my mind. And I think the mindset stuff really started when I was managing Heather's salon and kind of taking it back to My role managing as a 22 year old. Who, you know, I wasn't an idiot, but I like to say that. I was living with my parents. You were learning. Yeah, you were young. Huh. No life experience yet. Yeah. And there was a little bit of imposter, I mentioned this too before we talked, imposter syndrome of like, who am I to be able to sit down in one on one meetings with these stylists, some of who have been in the industry for, you know, eight to ten years. As long as you've been alive sometimes. Exactly. Yes. So there was, that was the first time that I encountered like, oh, I need to do some, I need to do some work on this. Yeah. I need to, I need to get. This feels not, inauthentic in some way. Yeah. Yes. Yes. So that was like the first kind of thing that I was like, oh, I need to get better. I need to get better at this. And then I started, Heather actually introduced this to me. We, we had a, she had a grad, she called it, she has a morning ritual. We both actually still have a morning ritual and, She was like, you need to, you need to do this. She was like, I know it's going to sound crazy, but just hear me out. Take five minutes. Cause I didn't have any kind of morning routine when I was 22. You are speaking my language. I am all about a morning routine. Tell me the details. Yes. So she was like, get in, go, go to Target, get a notebook. When you wake up in the morning. Write down, you know, three things that you're thankful for right now. I am thankful for, and then she was like, and then write down two things that you're thankful for that haven't happened yet. And just speak about them in a way into existence. And she's like, and then set a timer on your phone and meditate. And I'm like, meditate. Cause I had never done that before, you know, like, so I started doing that and it, Changed my life. That was in 2000. I started doing that in 2015. I still have, I don't know if you can see back there. I have a journal and a pen table because almost every morning, I'm not going to say every morning because sometimes I don't, but totally. And isn't it so fun to flip through those, like, two gratitudes for the future? And, like, I do vision boards and I run a vision casting workshop every year and it's wild the things that went on my vision board four or five years ago that seemed like, oh, Lisa, dream big. Like, maybe one day that is, like, no big deal now. And I'm sure when you flip through those gratitudes for the future, you're like, how quickly they go from that section to the current section is really cool. What are some examples of that for you? So moving to Houston was definitely one. So I obviously grew up in Louisville, Kentucky. So did Heather. And she moved to Houston in 2019 and I came down in 2020. And even before I moved to, even before either of us moved here, I always. wanted to move to Louisville. I didn't, I, or move out of Louisville. For a long time, I thought it was going to be Nashville or somewhere out. But it's that desire of like leaving your hometown, you have to get out, you have to experience the world. Yes. But I had this, I had this vision in my head of me having this life in a city and where I had my own apartment and I would wake up in the morning and like make my coffee and go to the gym and I literally see it clear as day. Yeah. So then when Heather moved to Houston, I was here a lot, you know, visiting her and I just, fell in love with the city, but I didn't know, I didn't know how I was going to do it. I wasn't making, I was making good money, but it was going to be scary for me to make that jump. Yes. And pick up and go. Cause by this time I'm working for pit full time, but we were baby, you know and you know, if the company was so new and I remember I came down to visit Heather in February of 2020. That's funny. And I was reading the book. Oh my gosh. It's a Gabby Bernstein book. And I can't believe that I can't remember the name. It's the universe has your back. That's it. That's it. I was reading that at the time. And I had just come down for a visit because it was right before the rodeo started. It's cook off weekend every, so I was down here for that. And she was like, let's just go look at apartments just for fun. Just for you. We go, we go up, we're touring while we go into one. And they have this insane, like pro rate deal, sign your lease today and get like, however, I think it was like, I think it was three months free. So my rent was like, all the places that we were looking at were like 1, 500. And then mind you, I'm paying like 900 a month for rent. That was almost tripping jump. Yeah. Yes. We found this apartment. And then my rent was going to be like 1, 100 and some change. So I was like, okay, I could do that. And Heather was like, all right, let's do it. Go, let's put your security deposit down. Wow. And so I just did it and I wasn't, I wasn't expecting to, it just felt right in the moment. And I remember her and I getting in the car, driving back. to her apartment. Had you like discussed with your family or anything? No, girl, no. And I'll tell you, I'll tell you that part after this. So I read the Gabby Bernstein book and I told Heather, I was like, Oh my God, this is literally just like what Gabby said in her book. She was like, when you take, An action affirming towards the life that you want to live. The universe will pass you off. Yeah. Right. And so for me, that was one of those pivotal moments of like, okay, I've said for years that I wanted to move. Here you go, universe. Bring it on. In action. Let's get these wheels in motion. That for me. That was a powerful mindset lesson for me as well, because I, in that moment, I was like, Oh, I can be in, I don't like to say in control because I believe that I am creating my life with God, my creator, creation with him, but he needs me to also take action and I can't just sit there and wait, you know? So that was a huge thing for me of realizing like, Oh, I can make, I can make things happen. I just have to, you know, have faith and trust that things are going to work out. But yeah, girl, I got home that weekend. Oh, my mom that I had signed a lease and I was moving in. And I was always a dreamer and dropped out of college, like I said, four or five times. So every time I tell my mom something, she's like, okay, yeah, I'll see it. She brushes it off. Yeah. I'll see it when I believe it. And I was like, no, no, no. Like I signed a lease. Like it's done. I got to go. We got to get a U Haul mom. It's time. Yeah. Wow. And you said that was in 2020. Yeah, the weekend before COVID. So I actually didn't move down to Houston until September. So does Heather still own a salon or it's all online now? Yeah. So she, her salon Neat Beat is still in Louisville. They're going to be, they will be 12. No, I think they turned 10 and they'll be 11 years old. And she's just like, I mean, absentee is not the right word. I'm sure she's very involved, but from afar. Yeah. Cause she has leadership in place at the salon that is able to date. She's very much still. So. The visionary of that, but she has systems in place that allow her to run the salon. And that's a lot about what we teach in Rich Life CEO. Not that all salon owners want to move a thousand miles away from their salon, but they'd probably love to have the option where a vacation doesn't feel scary anymore. Go to Italy for two weeks, or hey, maybe work in the salon two days a week and work from home the rest of the time. And so Heather's is definitely the extreme case. But that's a lot about what we teach. That's who should be teaching that though. Yeah, if I can pull this off, then you can pull off a much smaller version of that. Okay. Sounds like the perfect kind of flow into that. So you said it first, it was all hairstylists. You guys have really kind of niched down. It sounds like to just salon owners, just commission salon owners and hourly salon owners. It sounds like, what does the program look like if my listeners were tuning in and they're like, Ooh, this sounds like something I would be interested in. Yeah, for sure. So. We're definitely so we work with salon owners who have at least three stylists on their team w2 doing a pretty good a solid amount of revenue already So like twenty twenty five thousand dollars a month who are wanting to Grow their monthly revenue grow their profit and then help and help their team make more money Because I think the thing with the a lot of salon owners right now Well, forever, not even just right now, like in the industry, the overhead is just so high. And traditionally people will say, if you want to make money, don't open a salon because you're not going to make money. But it's like, that's so stupid. And it really, honestly, I get so passionate. It pisses me off. Honestly. I mean, understandably so. And I get it from all the salon owners I know. And like, that's the thing. That's why I've gone the direction I've gone with, like, online business rather than slot ownership because there was moments where I was thinking about, is that what I want to go? Like, what do I want to do? And it does seem so stressful, but at the same time, like, I don't blame you for getting pissed off because, like, no fucking way. If there's a will, there's a way. There's no way you can tell me I'm going to get 5, 10, 15 people behind me and it can't be profitable. Yeah. No. Yeah, because it doesn't make sense to me in my head. And the only reason Why can every other business scale, but for some reason we have this curse on our industry. Yeah. And a lot of it, I think, is because this industry, and I say this with love, just broke, broken, I don't want to say broken. Money mindset is not a strength of the hair industry. It's getting a lot better, but it's a thing of hairstyles don't make money. So owners, it's like, why, why not? If we just haven't had the education to teach salon owners, even hair stylists that are in suite, It's the same thing, you know, just on a larger scale. It's such a scalable business. Yeah. And so that's what we do is we teach them, these are the systems that you need to have in place in order to run your business like a business. This is what you need to be focusing on. This is what your team gets to be focusing on. This is how you're going to scale and grow in whatever that looks like. So we're very passionate about none of our program is not cookie cutter like that. Yeah. Not one size fits all. No, because we are, we work with so many different types. Of salons and trying to, to fit a circle in a square, is it going to work? And we, you know, a lot of, there's so many great coaching programs out there for salon owners, but in really all of them cater to a very specific type of person, which I think is great. Sometimes a very rigid system is what needs to happen for sure. For somebody maybe that doesn't have any Any setup, it's like, all right, start with that. You know, you come to us, it's more so like, let's take a look at what's good creative. Yeah. Yeah. What is your team? We're very big on the team and making sure that they are enrolled, that they're bought in. And that kind of ties a little bit back into Heather and I, because her and I work so well together. She's the visionary. I'm the integrator. I don't want to go start my own business because I just would rather work for her because she's created this company culture that I, and I treat it like it's my own business. And so that is what salon owners need to create for their team is create a company that is so incredible that the vision is so clear. That you attract. Why would someone start their own vision when this one's so good? When you can just work, work with this one and help build this one and be taken care of, be respected, have, have your you know, your fulfillment from your financial and that work life balance and. Just make it work, you know? Yep. That's so inspiring. I love that so much. So we will, and then is it a course? Is it a membership? Like, what is the flow of that? Yep. Yep. Yep. So it is a, it's a 12 month program. So everything is, we work with you for a year. Everything is online. Then like the material that they go through is online and they get paired with a one on one professor. So that's what we call the coaches in our program. There are six of them. So we kind of niche down into like right now we're working with 49 salons in our year one program. So we break that down into kind of smaller groups. So you're going through the course material, learning everything, going through all the modules, but then you have a one on one professor who you have monthly one on one calls with. We use a communication platform called Slack that they have 24 seven access to, to ask questions, to connect with the other salon owners. In the program too. So that's how I love it. Love it so much. So good. Okay. Well, so I'll make sure I have all the links and all the information for that. Okay. Before we like wrap up now that I'm getting to know you, Sam, and I feel like we could do so many of these. I would also love to have Heather on. I would love to get to know her as well. So I don't know if you can make that happen too. But now like knowing who you are, knowing how you feel about like personal growth, development, things like that. I'd love to know more. either what book you're reading right now, what book you just wrapped up, and maybe the all time, like, which one has changed your life the most. Okay, so that's really funny that you asked that, because I'm reading Iron Flame by Rebecca Yaros. What is that, fiction? Oh, girl, yes. Yeah. I feel like there's definitely a shift. I have not jumped on board with that yet, with all the novels, but a lot of people, it was like a couple years ago, we were like, non fiction, non fiction, a lot of people are getting into this. Yes, I'm definitely into the smut, but it's funny because I was, I haven't read a, not like a fiction book in years and years and years and years and years and years. And then I just got into like the court of thorn and roses and like all the R. J. Maas books. So that's to, in full transparency, that is the book I'm currently reading. Love the realness. But I think my favorite personal development book. I have two. I have two. I'll give you three because one is a difficult treat. So the first one is Breaking the Habit of Being Yourself by Dr. Joe Dispenza. Have you heard of that? Yep. I read it. It's so good and it is tough to get. It's very dense. Yeah. If somebody listens to it, I would recommend getting the hard copy and then also listening to it on audio because it just makes it, it's good to have all those illustrations in it, you know, but good to hear it. So that book Breaking the Habit of Being Yourself, there is another book called Failing Forward. And I don't, I've never read that one. We can look that up though. That's easy. I think it might be John C. Maxwell, but I don't want to say that the book is called Feeling Forward. And then the last book is called The Mastery of Love, excuse me, Mastery of Love by I think his name is Don Miguel Ruiz. Have you heard of the Four Agreements? Yep. I've read that. Same author. Awesome. Awesome. Lisa, it's. The Mastery of Love. Love is the most incredible book, like, for relationships, but all really. Like, any Just leading life with love. Oh my gosh, and like, your relationship with yourself and how you show up in the world, like, as who you are, that book, that prob that probably is, like, my Number one. Oh my god. Oh my god, yes. Well, I'm so happy that two out of the three I do not know of, so I love when I think to ask that question. Because, granted, my to read list is endless. It will never end. There's so many on there, but I'm always, if I, if I get enough, like, winks in that direction, I'll be like, okay, it's time to pick that one up. And I've never heard of either of those that you just mentioned. So I will definitely add those to my list. Thank you so much for sharing that. Awesome. Anything else on your heart right now, Sam? Anything else you want to share before we wrap up? No, I, I think that we covered, we covered a lot of it and I would love to talk to you again. I love doing podcasts like this. for having me. You are an incredible host. I love when everything is just so organic and flows. So I appreciate you. We'll definitely have to stay in touch. I was saying this to Sam before we hit record and I said this even with Anna. I feel like our industry has these like little pockets, like this crew of education and this crew of education. And I'm so grateful that through this podcast, I'm starting to like intermingle my web with these other people that like, I've heard of them, but I've been so excited. so deep in one world that it's really cool to just, like, hear what other people are doing and the breakthroughs that are almost happening simultaneously in two very different, you know, worlds, but all with the same kind of intention behind it and love behind it. And I think we're, you know, now years out from when all these, like, digital platforms started to be created. It's really cool to just see, like, what impact has been made in our industry. So I just want to like commend you and Heather and the whole team for what you guys are doing. And it's been so great to connect with you. We will definitely have to stay in touch. Awesome, Lisa. Thank you. Yes. Thank you guys so much for listening. I will have everything we talked about linked in the show notes and I will see you guys on my next episode. Bye.