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Connect with Lisa Huff
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Connect with Lisa Huff
Hi, friends. Welcome back to Stylist Whole Tribe Conversations. I am here with a long time SST member, Courtney Brown. According to Court's bio, she was born with the sense of humor of a 14 year old boy. She's a career hairstylist and salon owner whose love language includes French fries and sarcasm has led her to an arsenal of very specialized skills that have been combined and optimized for the greater good. Now the face of Goodrichard Media, a company capitalizing on our common and shared weaknesses in social media and business to hand feed you monthly content and solutions in a fun, cheeky way so you can focus on what's important to you. You are a good copywriter, Ms. Courtney Brown. I hope you know that. I really am. Like, as you're reading it, like You're like, Lisa, did you come up with that? Oh, no, wait, I came up with that. How are you doing today, friend? Yeah, we were chatting a little bit before we got on here and Courtney was feeling a little bit nervous. So we're getting into it. How does it feel? How are you doing? Well, I'm still having like a personal summer, but I think it's mildly, maybe moderately unrelated. So I don't know. Okay, but all in all, all in all, we're doing good. Okay, amazing. So I've known you for how many years now? You've been in Soul Tribe for a long time. I don't even remember. Yeah, I mean, I think it's at least like maybe like end of 2018 2019 or something because it was definitely pre COVID. And I was in here for a while. And I know, I, I launched Soul Tribe end of 2018, and you weren't one of the OG original members, but you were very shortly after. So Courtney and I have known each other for a long, long, long time. So, I would love, I obviously know a lot of your story, and I may interrupt and chime in when I think it's appropriate, but I would love for you to just kind of tell your story of like, who you are, talk about, you know, the salon How everything has been created into obviously your big magic idea and all of those things. Just start telling the story. I'd love, I'd love for you to share that with people. Okay. So I don't even really know where to start. Once upon a time. So I was not one of those girls that was like, I'm going to do hair and this is going to be amazing. I think I have always dabbled and enjoyed like beauty and makeup and hair, but I had been in A super abusive relationship where I was, you know, like family members didn't have any trust for me. I didn't have any friends.'cause that's like abuser 1 0 1 is like alienate and all of that. So I had finally broken up with that guy and I, I didn't know what I wanted to do, so I was like, well, I didn't exactly have the grades to go to college or anything like that. So I enrolled in What age, what age were you and what year was this? So I was, I don't know what year it was, but I think I was 20 when I went to beauty school. So I like enrolled in beauty school and it was like the scariest thing that I had done just because You know, like, just not knowing what to expect and not knowing anyone there. It's like, so abstract that you're like, what am I doing? Yeah. I had a really cool beauty school career. I like, set a record at my school that was previously held by a couple. What was the record? Raised the most money for a charity. It was like, they called it Marathon Day. And it was held by a husband and wife previously. Okay. And I crushed it. Like, And I told the director of the school that I wanted She's not competitive at all. That's not the highlight of her beauty school at all. No. But I told the director of the school that I wanted like a big Charlotte's Web Wilbur Pig Ribbon when I crushed that goal. My mom has it in like a big shadow box. It's like this long and Huge. Amazing. So I did that and I had a job before, like several months before I graduated and stuff and it was like I guess it was really just where I kind of got my feet back under me. I was making conscious decisions of like, who I wanted to be. I still didn't necessarily know where I wanted to go. Because also too, like, leading to salon ownership, that had also not been on my radar. But the opportunity presented itself. And How far into your career did that present itself? Eight years. So the first Okay. Year and a half. I worked for like Regis and JC Penney. Salons feel allowed, and then I went independent. Okay. And then I worked at the salon that I now own. I worked there for, I don't know, four-ish years before she wanted to sell. Okay. And then she said that she wanted to sell and she was asking internally first, and no one else was. Like grabbing it or anything like I put together a business plan and I went to my dad because my dad was in Iraq at that point and I went to my dad and I was like, I've never done this before. And, you know, like. I, I don't know if I necessarily want to do it now. But to that point too, I had been married for a while. I had just had my second baby. I think Cambria was a year old at that point. anD so like taking on a salon as an owner was probably the last thing that I needed to do. buT he gave me the down payment for like the earnest money on the down payment. Amazing. Yeah. And that was. In retro, well. It took four minutes of looking back after I had done that, but that was, like, one of the darkest periods of my life. Okay, tell me more, why? Because I was their peer for a long time, and, you know, y'all can't So this is the transition of going from co worker to I'm the owner, and everything else has stayed the same, but now I'm in this position. Yeah, and some people, like, you know, everyone has opinions, right? They're like assholes. For sure. So I got along with everyone. Like I wouldn't say that we like hung out outside, but we had very warm relationships, but it is like this weird shift where you get into this position. And there's this fear too, that you're going to just completely gut the place or restructure the business or something. And I was really intentional when I took it over that. Any changes that I did make, I was going to bide my time to do it just because I, I didn't want, I didn't want to, one, I needed all the renters. So I didn't want to lose the team. But also too, like, I just didn't want to be gross like that. Like I had been in positions before where like ownership or management had changed and they just come in with like guns blazing and it just gets gross real fast. But like. There's not really anyone, just with the culture of salon ownership, there's not really anyone that you can confide in on that level either. So you're just, like, at the end of the day, after working behind the chair, and this laundry list of stuff, because as much as they didn't want change to affect them, they had all these requests that, you know, and so I'm like, I want If it's their, and this isn't speaking to your people, in case you ever listened to this, this is just, you hear the owner's struggle as a whole. If it's their idea, then change everything you want. If it's not their idea, don't do anything. Right. Because you're the owner, right? Yeah, and for, and some of the stuff was for years they had just, we all had just accepted whatever, like, sponsorship is hard, we've never done it, but like, you know, we were respectful and appreciative of the previous owner and stuff, so then to have like this huge list of stuff come through, I was like, Uh, I don't know if you guys know, but I just put a big fat down payment on this and now I have to pay for it. This just fell into my lap. This isn't, I wasn't some crazy investor seeking this out or anything. Yeah. Yeah. Yeah. So it was, it was a rocky, like, I mean, I kept the majority of the people. There was one person that left right away. But I kept the majority of the people for years, but then, and then including the old owner, which I don't know, Maybe we could touch on in the future, but it's own separate thing to unpack. Okay. But then eventually that owner took over my, the previous owner of the salon took over my building and that is when um, they, that's when they like doubled the rent and made some really big decisions. Things got scary. Yeah. Yeah, and so then I had to like release it and think about that of like, okay, I could stay here and potentially they could Raise the rent however much more how often they'd like which is completely their choice as business, but I was already just barely scraping things by and I had all these visions and The stuff for the future because it had finally paid off everything and so it was like hey, like I can I can finally put some things into action and So it was either stay there and they could raise all the rent and do whatever they want. And then eventually I'd have to like piecemeal this business that I had invested my, my whole life into and hope for the best. Or I could risk a big move and try to like upgrade the salon space and the team, add more people, all of that stuff. And just. See what was going to, how it's going to play out. Yeah. And so, I went to my parents because I'm an only child. So like, my parents are who I got. I went to them and I like basically said just that. And then I reached out to a realtor and started seeing properties. And then I found this property and It hadn't even been listed, and he didn't have a key to show me inside, but I was like, looking through the window, and my whole body vibrated from top to bottom, because I could see everything. What year was this? This was 2017. Okay, so right before we connected, okay. Mm hmm. Wow. And so I could, I could just picture everything, and like, Not necessarily like a color scheme or anything, but you, cause you know, I'm not like the blush pink. I'm more like dark. And like the cliff notes of that is that eventually he got the key. I negotiated the terms of my lease. Like I presented them like a mini business plan because a business like mine had never been in a space like that before. And I got my accountants involved and they helped me find like angel investors. Okay. And I remember my. So my accountants were a husband wife team and the, the husband was like so you're saying that if you build it, they will come because I was going from like five, six stations salon to like 10 stations plus two or three nail stations plus three treatment rooms. It was massive. Wow. And I was like, yes. Question mark because like, what else could I do? Yeah. So he ended up finding me investors and I ended up, before I even opened, had five people approach me about wanting to leave their salon. Wow. Which feels kind of, it feels amazing that like, word had gotten out and that people knew that I was building this space that, and these five women wanted to leave together and I was bringing the rest of my team over. bUt it also feels gross from a salon owner's standpoint that, that it's walkout is painful and traumatic. You know what's on the other side of that for someone. You have empathy for that. Yeah. And that's, that's telling of who you are. But are those people still, that's still the team currently that you have, right? Yeah. I mean, I've had, I don't have a lot of turnover and the people who have left have either left because they had a baby or they moved towns or have one gal that she was our waxer and I helped her open up her own studio just because like, she was at that level in her business. anD the girls still tease me at the salon and say that like they've never encountered a salon owner who like embraces. People moving on like I do like, I mean like not to like sock people into something but like if someone if a stylist says they want to leave then all of a sudden it feels like a switch is flicked in the salon owner and yeah, in other places. Yep. Yeah. And like, I just It's important to me to be able to sleep at night and I'm a stepping stone in a lot of people's totally careers and lives and like I just always want to keep that door open and I guess yeah, I don't know so All of that to say, that is how I ended up as a salon owner with an 18 month old and a four and a half year old. How many square feet is your space? I think the, I don't remember, like 3, 000 maybe? That sounds big. It is real big. Wow. And you've been in there for now how many years? iN April, it will be six years. Wow. Amazing. Amazing. So, when you joined Soul Tribe, you were still very actively behind the chair. That is no longer the case, I guess. Do you want to tell the journey of And I, I just love, obviously, you've heard my process. I know my process isn't everybody's, but I really do like to catch and find those similarities. I watched you have a big magic idea, and I watched you run. full speed ahead with that big magic idea. Like, I will never forget your, you know, the things on the walls, the things are happening, like, it is Good Richard time, let's go! So share a little bit about, like, where, how you went from being actively working in the salon to how this idea came about, and continue telling that story, please. wEll, as a salon owner, I, like, I just was always in a position, not that I, like, claimed to know all the things, but I was always in a position where The girls would come to me and ask for verbiage or they would ask for like tax advice or not that I would like I mean, I guess it's Because they come from a place of, of not understanding a whole lot about, like, the numbers and stuff like that. I know just enough to be dangerous. Like, I know the ones that I watch and I know, you know, things like that. And I would say that I'm fairly conservative when it comes to, like, filing. Like um, anyways. So, and then social media and, like, snapping pictures. I would always snap pictures. Like as I'm walking my client to the shampoo room, I'm like snapping pictures of the girls and stuff like that. And we had like shared Dropbox folders and stuff so that they ever wanted to use it. And so like I had all these skills and I was like, like, what can I do with this? Like business really is like. It took a step forward for me like I love doing hair, but it was starting to hurt my body And things like that and I love the business and I love like playing even just the most smallest role in someone else's success or organization or whatever it is. But then COVID happened and again, I was still like, you know, cheering people on and I was like sending links, like apply for this, you know understanding like the loans and the PPP and the EIDLs and all that stuff. So we had like a group chat and it was like, you went into like consultant mode during COVID. Yeah. Yeah. And it was just. I know it wasn't my responsibility because my salon is booth rent, but like, we are a team, and we are a tribe, and it was important to me to make sure they were okay, as okay as they could be. So, I still was doing that as my salon owner ness. We even had, it was so cute, well, I think it's cute I drove to every single girl's house with like bingo cards, and like, and we had like a virtual bingo night, just so that we could like, be together. It was so fun. Just to keep, like, morale up. We did something like that in Soul Tribe. Do you remember that? It was maybe somebody's, like, baby shower. We all got together during COVID times and we did some, like, bingo or something like that. We were doing wild things during COVID. We were just trying to figure everything out. Yes, well, Annie, I think there's even something to say, like you saying, obviously you love being a little part in somebody's journey, and obviously they're renters, so you don't have to do that, but it goes to show that, like, that brought you fulfillment, where some people, I think the pandemic as a whole was just very strong Telling to a lot of people, how would I like to be spending my time when all of a sudden you can't do your daily things that you were doing every day, you were lit up by consulting people, helping them in every way that you could. So I think that's just very telling too, that that's obviously your natural inkling. You weren't getting compensated for that. There was nothing, there was nothing you could have just. Ben just binge watching Netflix, and that's how you could have spent your time, but you wanted to spend your time consulting and helping people. So I think that it just uncovered a lot of hidden desires or interests in a lot of people when they had nothing but time to do whatever they wanted, because I was the same. I mean, sure, we watched our fair share of Tiger King, but like, I tripled, quadrupled COVID times. That's how I spent my time. It's how I wanted to spend my time. So I think that's very telling as well. I think too, it's funny that you brought Tiger King up because so many clients and friends and stuff were like, Oh my gosh, you have to watch Tiger King. To this day, I, like, first of all, don't tell me what to do. And second of all, like, I, I just don't do great. Like, it's not my first pick to get, like, those har har har, like, type. And so, to this day, I haven't watched Tiger King. It's really fucking good, Courtney. I know. I think more recently, someone else has brought it up, and then I saw it somewhere, and I was like, oh! And it was like, fight the urge. Oh, that's so funny. It's not a hill I'm willing to die on. That's okay. Okay, anyway, so COVID exposed to you that you were really, Enjoying helping people in all capacities, but you found a lot of social media conversations were happening at that time, right? Yeah, and I helped a couple of the girls, like, spruce up or start building their websites and stuff like that, And these girls, we finally had like the time and capacity to work on these things and like, all of that. So that is like a lot of what we did. But, and then we got to go back to work and it was like, it was kind of like a mama, and I'm a diehard mama bear, like, do not come at my people or my kids, I will come for you. But like, we finally got back to work and like, all my babes were like, cruising and they were, you know, things were right with the world. Go time, yep. Yeah, and like, same for me, like, I hit the ground running and, and then it was like, I don't want to get like, to anything, but after a while the conversation started shifting to like, vaccinations and your responsibility and stuff like that. And I It was a weird time to just be a human anywhere. So weird. And so I almost developed like, this tick about it. And I had like, this letter board in my room and was like, if you talk about this, this and this. There will be an additional fee of an undisposed amount, like, talk at your own risk, but because I'm, like, done. Because it was so mentally exhausting. I mean, there, there was an endless list of things that everyone was divided on, and I think that was a, you know, Universal, you know, in our industry, that was a hard time. It's been a long time since I've even thought about that. That was a hard time. There was so many things happening. And yeah, a lot of people left the industry during that time because it got really fucking hard. So you put down some, some laws. You put down some boundaries. Keep going from there. And then usually if I'm feeling like Restless and because that happens a lot for me. Because I'm basically feral, but I was like, okay, we need a road trip. Like, fast, driving fast, seeing new things and usually I can like, that's like grounding to me and I can like reset and go back into the salon and just, it is what it is. So I took my kids on a big long road trip. We saw like eight or nine more states and then I came back and it was like instantaneously back in that shit hole mentality of just like, ugh. And then, and then I decided like. That well, I guess when I was talking to some of the other gals like it really started to like click for me that I did have this set of skills and like how could I apply this and and how could I reach more people because some things just really aren't that complicated and Like, how could I do this? And then there was one gal at my salon who, like, wanted to use all the skills that I had, like, whether that's, like, creating graphics or whether it's, like, posting social media or whatever it is, and I was like, shit, I could, like, really do this. I could be a virtual assistant. That's, like, how the idea dropped in as, was a virtual assistant. Yeah. Yeah, and, like, so then I also was like, well, I can't do this on top of Behind the chair and stuff and I was done with my clients like I just and not even them specifically I just was done with people like we just wanted to be able to just be on your computer and not listen to people in The shit. I'm gonna say yeah, I got to that shirt. And so I Decided that I wasn't gonna be behind the chair anymore I had a nice nest egg in my bank accounts and like I was like, I need to take a step away and so Anyone who knows me? Notice that I love Dick. I love Dick. She loves Dick that's what Courtney said. If you can't tell by the crocheted dicks behind her on her desk. Yeah. And I think, like, I mean, I love Dick for all the reasons that I love it. But like, it's funny, it's like disarming to people, like it's it's just, you just I mean, how many people have you come across that, like, openly, like, talk about their love of the day? Like, I don't know. So, I decided to Definitely your shtick. Remember a while ago, too, like, we When we have talked about social media in our Soul Tribe calls and stuff, I was like, I really want to have, like, a little segment that's like, good morning, Richard, because, like, it's about conscious decisions of, like, having a good day or a bad day, but also I could be, like, cheeky and inappropriate like I am. It's like that loving dick and then bringing in that Good Morning Richard thing was like how Good Richard was decided upon. And then it's gone through some like identity crises, I feel like. Just because, I don't know, I mean, like, when you start Any new idea being brought to life goes through that. Yeah, I mean, you were birthing the stick. You were, you were bringing this to life, you were creating it, and you didn't know exactly what it looked like. But one thing, I will just say from the outside looking in, that has rung true and has never changed is, while I know it's your cheekiness, it's your quirk, it's a strong ass brand. You know Richard very well. We don't know who he is yet, I Exactly what he's doing yet, but like, the brand is there, the vision is there, and you have that so well. Yeah, I mean, the, the main thing that I have leaned into for this last year and a half ish is brand recognition, because like, I've never done anything on social media, being like a social media manager, this whole time, until like last week. And I had followers on TikTok and Instagram that were just like, I don't know what this is, but I'm gonna wait and see. Huh. And so I don't know. I mean, like, I could make Good Richard be anything at this point, and I think that people would want it just because it's Good Richard. It's, it's very, the hook is there. It is, I, it's attention grabbing, absolutely. So Good Richard started as an idea of virtual assistants for hair, for hairstyles and other just small business owners. Courtney, as I said, has an incredible knack for copywriting. And not just in her voice, cause she does a lot of stuff. Soul Tribe members social media now, and you don't know when it's Kourtney and when it's not. So like, I want to say, not only are you good at your own copywriting, but like, you can turn that voice into different voices. I think you have a very good talent for that. So you've been doing that for a while now. She's been away from behind the chair. She still owns the salon, obviously. She's been working one on one with clients, and Lately, the new vision, the new baby idea is more of a subscription based model. Do you want to talk about that a little bit? Yeah, I mean, so, I have loved working, like, one on one with the clients that I do have, and it's been so fun and, like, challenging to figure out what the specialties are, and figure out who their target client is, and, like, Mapping that together basically and, and honoring who they are as stylists and, and, and trying to encapsulate their, um, but, and then I have like, I create like Canva graphics and like email stuff and you get them set up on automations and sequences and, and stuff like that. And there is considerable amount of coaching, like, for even the most simple things, which I guess like. Elizabeth Glasscock said it once like in one of our Soul Pride meetings was like, you have to meet people where they are and I still think about that and I'm just like, so it's in the last like six months, nine months or so, I have been like super aware of what people don't know. Just bad on me for, bad on anybody, but like for just assuming that for everything that's out there that you know it too kind of thing. Yeah. So I have, my hope is that, I know that like, just like hairstylists, social media managers are like a dime a dozen and I'm not reinventing any sort of wheel by having a subscription. But I am. niching down to just our industry, specifically hairstylists, but I have massage therapists, waxers, like, um, wedding people, photographers, and I think even like a makeup person. Yeah. But like beauty ish in general. Beauty industry, yeah. Yeah. Service based. Beauty industry. Yeah. Yeah. So like if you find any other subscription, it's super great because you know, they're, they're including the hook. They're including the, the, the bones of whatever is going to promote or inspire someone to come see you or whatever. And then the call to action and stuff. But when you are getting those captions, they're for coffee shop owners and they're for photographers and there's, there's still so much editing and like. Trying to pull something together to make it apply to our business that is still just overwhelming and frustrating and all of that. And also typically very bland and very generic, which is the heart of everything you embody. Yes, that is true. Yes. So my hope is that like, I mean there, there aren't that many things you can specialize in as a hairstylist. So I have spent the last year and a half or whatever. Pretending to be the specialist of all of those things. Yeah, you've learned a lot. And there is not that huge a range on Target Client either. And so I guess the subscription basically is your month of content that specifically speaks to your specialty. It helps of dialing down your Target Client. And then as you receive that, that you put any personal touches on it that you need to, but those personal touches should take like, Less than 60 seconds. Yeah. To, to do. I also want to zoom in on this a little bit because I feel like you did kind of just jump over it. You say, like, there's not that many specialties and there's not that many range of target markets, but, like, I don't think you're giving yourself credit for that because even, okay, so, like, give me an example of all the specialties that right now you can think of that Good Richard will be offering. I mean, there's, there's bridal, there's extensions, there's blonding, there's great coverage, there's vivids, there's long hair, slash layers, there's short hair and precision and then everything else. Curls. Oh, curls, yep, don't forget about the curls. Mm hmm. And then, I mean, like, there are other ones, I don't specifically do them if I am not currently offering them, like, like Hailey is a good example with her gender confirming haircut. Yep. So. If I'm not currently offering it, I, I would gladly open the adding categories later. Okay, but I, let me continue there. You said there's not many. That's eight specialties alone. And I just want to say what Courtney is doing just because I see it and I know somebody who has no idea what we're talking about, no idea who you are. Like they'll think, oh, you know, book your extension appointment today. Like, no, Courtney has learned a lot about these specialties. So the people that you are doing work for right now, that I'm reading their content, she is genuinely educating, inspiring your clients around that specialty. So it's not just like a very quick, simple blurb. You are doing long in depth content that is, like, really educating the stylist followers very much from their tone of voice because you found out a really cool, and it's going to be interesting, obviously, to see how this plays into the subscription, but she's been so one on one with people, you have a really cool way of Figuring out somebody's voice and only because I have been on, you know, one on one calls with Courtney and she's shared her screen and showed me the madness that is happening behind the scenes like you. I just wanted to make sure you weren't just like brushing over that of like, Oh, I'm going to provide you some social media content. I don't, Trello, I don't even know what all softwares you're using, but she was showing me this tab leads to this tab, like, there is so much information in there. So I just really want to, like, give you credit in that, that the copywriting that you're doing, the social media planning, everything that you're doing is not just a simple basic caption. Like, the people that are working with you right now are getting high, high, high quality content. So I just had to say that. Well, thanks, because there still is, like, I just felt like I sound like a news anchor, like, and back to you I, I still feel sometimes not, I mean, because I know what, what I'm doing, like, I feel like rock solid, like, I mean, like, I'm a great writer, but like, when you read my bio, I was like, dang, girl. Yeah, it comes out well. Yeah, but like, there's still periods of time where I'm like, who the fuck do you think you are? Like, you, like. You had a successful career behind the chair, and you walked. Does that mean you're washed up? Like, I don't know. If you have a successful salon, like, like, why don't you stay in your lane and, like, do the things that you have done well? Like, who, like, and so, Thank you for even saying that, though, because outside of even, like, what Good Richard is, let's just talk about anybody experiencing any big magic, any wanting to go another direction, feeling Burnt out, bored, unfulfilled, curious, whatever it is that starts to bring them somewhere else. Because I think I attract stylists like that. I was that. I am that. I will always be that. Like, I'm always just following one curiosity after another, and I can't stay still for too long. Like, even you just saying, like, you know. I deal with serious imposter syndrome. I feel really uncomfortable with this, too, and it is hard. This is your first podcast you've been on. It is hard to sometimes talk about it, but I see from the outside looking in people that have been working with you for a long time, and I can tell you to rest assured that you are exact doing exactly what you do. Our call to be doing right now. That's so exciting. No doubt in my mind about that. It's super exciting because I don't know, I mean like in our Soul Tribe calls, like I get super pumped about it and then I like pull back because like more than anything like, it was super exciting to show you the behind the scenes stuff because that is what has, I feel like, has paralyzed me for a long time just making sure. That it's functional and that it's organized to someone who is not me and not that they're gonna be dabbling back there But like totally I'm not always present to a glitch or something like that. And so I don't know I just We're perfectionists in our own ways for all this is what comes along with again, just even the other side of it before launching anything, this wave of like, I must be prepared for anything that could ever go wrong in there. You would never hit a point where you feel prepared enough for that and still pushing forward. Like, that's a lesson to be learned for anybody, no matter what it is that they're working on. So I get that and we do everything we can, but Eventually kind of just got to click the button and it's go time, you know, so I've been telling you that always and you definitely take action and then and then we all have ebbs and flows of when that happens. So sorry if I'm putting you on the spot, but like, when do you think we can expect this? If a stylist is listening to this? And they're like, hell, yeah, I could you know outsource my social media content. What can people expect? I mean, I, for my most comfortable, I would probably like to launch like the first part of March, like have people, if they could reach out from now until the end of March and just waitlisted or like get more information or whatever that is, because I am set up to do that and I'm more than willing to like have conversations and stuff. But I would say March 1st at the very latest, just because I just will feel much better. Totally fair. So the lesson in this is if somebody's listening and they're drawn to this, this isn't a perfected system yet. And I know that there's something really valuable in finding somebody in the early stages and being one of their founding members, you get the best experience. I mean, you're nearly a founding member of Stylist Soul Tribe. You've been in since it was Nothing like it is today. So if anybody's listening to this, a simple conversation with Courtney would be good, and maybe we could put together a little waitlist form that can go in the show notes of this. How about that? Yeah if I could add anything to the Goodrichard, like, Experience to, I guess, because I think I had like touched on it before, but like social media managers are just like hair stylists in the sense that ultimately we're a dime a dozen. And I happen to have the experience, like 20 years experience as a salon owner and a hair stylist and stuff like that. But my whole, like me as Courtney slash Richard, and then as good Richard, like. I don't know how to show up as anything other than one of those. And so, and that is a mark that I feel like. For all the education and all the Instagram people that we follow and all the courses that we take and, and all the things that we see about social media and how to manage yours and plan your content and your strategy and all of that. And you could write 30 captions in two hours and, and all that's all good and well, I don't believe that you can do that. I mean, some people can, I can't even do that. Mm-Hmm mm-Hmm. But the, the part that people are missing constantly. is the vulnerability and the authenticity because even when you're trying to show up like that it still is sounding very I don't want to say for lack of a better word like robotic and just like checking boxes and you know hair stylists are great usually about taking a thousand pictures of hair but they're missing the shampoo experience, they're missing the waiting room experience, they're missing them, and That is huge, like, because we're a dime a dozen, like, why would somebody come see you for hair extensions and blonding when they don't know anything about you, like, And I guess too, like, hooks are great because people read, the body of the stuff is great because that's how you educate, but the calls to action don't have to be like, double tap, you know, or, Heartless, if you agree, or they can be like, are you a reality TV junkie too, like just conversational. Yeah, and I know Courtney was nervous to record this podcast episode, so she hasn't listened to a whole bunch. So I know you haven't heard a ton of the previous episodes, but it's come up so many times in conversation that we're all feeling like every time we get on Instagram right now, it is a regurgitated version again and again and again, and like, I could literally click Instagram right now, open up and read the first caption. I've kind of. curated my algorithm a little bit, but, like, almost guaranteed whatever the first thing that pops up is going to feel like a regurgitated version ten times passed down from the same basic ass class that everyone took at the same time that started doing the exact same thing. And it's just so, no wonder Everyone's engagement is low. We're all so bored being on there and you do add that spice. You do add that flair. It doesn't have to just be the same boring thing we've been taught for so long. I think that simplifying and I think I guess just putting yourself in the position of pretending like you're talking to the clients that you're already seeing like you can't go wrong with that. Like and eventually like I mean you shouldn't be posting for likes and stuff like that. Anyways, you should. Whether people are, are interacting with your stuff, like there's an awareness that is happening, whether you're aware of it or not. Yeah. You will always stand out if you're like, Hey, I'm Courtney, I have some sense of humor of a 14 year old boy. Like, that's jargon. Here I am crocheting dicks, yeah. And that's the thing, too, is like, that's Courtney's spiel and, like, her, like, uniqueness, but we all have that. And I think you're really good at helping people find that, too. And it can be authentic. And when you just said that, Courtney, the authenticity versus, plus vulnerability, it literally brought me back. I remember the day I was walking up by my kid's school. I was on a walk. You sent me a polo. Like, it was like a big time check in. Like, Lisa, I've been gone for a while. I'm coming back. Like, here's where my brain's been lately. I love when I get those, like, random, But I'm gonna finally catch up from you. And I remember you saying that authenticity plus vulnerability. And I remember came and coming back and being like, that's the secret sauce. Like that stuck with me. And just when you said it right now, like, is that's like one of good Richard's like core values. It brought me right back to that conversation. I can tell you where I was on that Marco Polo. I don't remember how long ago it was, but yeah, I mean, sticking with that. Yeah, you are. You really are. So I'm glad that you brought that up again because that's, that's real and that is the words that I think of with what you're doing with what Good Richard is. Authenticity and vulnerability. Absolutely. Yeah, because you don't have to be salesy to be successful and have a gajillion followers. Like followers don't matter anyways, so I don't know. So I guess like I'm the exact opposite of what traditional social media managers offer and do and preach and there's still a huge element of education just for my people, but You know, like even just as simple as like how stories work or what should go in stories, which is a regurgitation of anything else. But like, if people don't know it, totally. And also to, it has to do with like the voice, right? Like something resonates from someone that didn't from another. So, but always, I will like the core of good Richard is vulnerability and authenticity and keeping it simple, like so simple. Who cares? I don't know. That's my TED Talk. Thanks for coming. I love it. I love your TED Talk. I think that's amazing. I'm glad you chimed in with those final things. So I, I haven't even, I really strayed from the talking points. I guess I knew that. So I had an overview of your story, your transition from the slum, bringing back big magic to life and the solutions that Goodrichard provides. So those are the things that I wanted to go over. I feel like we've kind of touched on. Do you have any final thoughts or anything else you'd like to share before we go ahead and wrap up? I don't think so. I don't. We did great. We did great. So good. Okay. Amazing. Well, thank you, Courtney. This was a joy. Thank you, everybody, for listening. And I will talk to you all next week.