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Connect with Lisa Huff
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Connect with Lisa Huff
Welcome to Stylist Soul Tribe Conversations. I'm your host, Lisa Huff. Over the last five years, I've coached hundreds of hairstylists and beauty industry professionals, helping them work their dream schedules exclusively with their dream clientele, and earn their dream income. income, all while fostering genuine connections and lifelong friendships inside the beauty industry. And this podcast, we dive deep into abundance, manifestation, business building strategies, and creating a life that you are truly proud of both behind the chair and at home. Are you ready to embark on a journey of personal growth, success, and sisterhood then hit that subscribe button now and get ready to experience the pure magic of Silas Old Tribe conversations. Hello, friends, and welcome back to Stylist Soul Tribe Conversations. Today is a special episode because I get to introduce you to a dear friend and incredible force in the industry, Angie Mimone. Angie is a second generation hairstylist, a successful salon owner, and an educator known for her signature programs, Behind the Extensions, Stylist Assistant Training Program, and the Empowered Stylist. Angie has been a cornerstone in my life for years. She's the kind of person that you can always rely on to show up fully. and share her wisdom generously. So I'm grateful to know her and call her a friend. And I just had to bring her on to one of the first podcast episodes. And thank you so much for being here. Oh my goodness. Thank you for having me. I'm so excited and also so proud of you because to see this whole vision of Soul Tribe, like literally from when it started years ago, but on the end of it, like the idea end of it, not the student end of it or, you know, your community end of it. Has been incredible to just see how focused you are on that vision and bringing it to life. Thank you for saying that. Obviously you've been a huge part through the journey when Soul Tribe was a baby idea, and like, it was first really digging its roots down and I was trying to figure it all out. We were in Thriver's Elite together and I feel like that's really when our, like, close friendship formed and started and then the 2022 retreat you were obviously there so like you are interwoven into soul tribe i feel like you have been going hard on your summits the last couple years all of soul tribe is like taking your courses and doing your thing so we're definitely like interwoven and i am i'm so grateful for so thank you for saying that you're proud and that you like to see this come to life because it really has been like a whole ass journey and i know alongside as i've been Bringing this whole education and all of soul tribe to life. You've kind of been right there doing it side by side. It's really cool. Those friendships we formed back then and seeing where all of us are now years later. So I guess to those that don't know who you are, that are listening to this podcast, it's their first time meeting you. Will you like, tell us a little bit of your backstory, maybe starting from like. Getting into the industry all the way to where you're at with education and everything now. Yeah, absolutely. So I started in the industry genuinely because my dad was in the industry. I grew up going to hair shows. I was always like a model all through like My teenage years for, you know, whatever, haircut, color, anything, and that's really what, like, I saw that end of it, and it was fun, but I didn't spend any time in the salon with my dad, like, he worked behind the chair, all the things, and then by the time I really had an interest in it, he was getting ready to open his own cosmetology school. That was always his, like, big dream. How old were you when he opened the school? 17 or 18. Okay, cool. He bought an existing school. So it was interesting to watch like how bad he wanted it for so long. And then he got a call from this, we always call her like little old lady, cause that's what she was. She was ready to retire. She had a ton of schools in her day. And just one night she called, he was in the shower and she was like are you the guy that wanted to buy my school? And he was like, Yeah. Are you ready to sell? She was like, I sure am. And I like, it was like that, like everything started. So, and that was around about the time I started, like, I was kind of shied away from the industry, like, you know, get a bachelor's degree, whatever. So I was going to be a teacher. I was going to do this and that, but I really had no idea what I wanted to do. I just liked makeup, which is. Funny because I don't wear hardly any makeup anymore. And so I ended up finishing my bachelor's degree starting cosmetology school at the same time. So I have a bachelor's in business admin. Amazing. And then went to cosmetology school assisted in a salon for a couple months. And then I opened my own salon within my dad's space, which was a total shock. Nothing I ever planned. Because he was renting to somebody else. Like he had closed his... shop when he opened the cosmetology school. So I, that was never like in the back of my head. I've never been somebody who like expects things that are somebody else's to be handed to me. So one day I was just like, I think I'm going to go to cosmetology school. And like, it was what I wanted to do when I was younger, but didn't follow through. So cosmetology school opened a salon. It was very small. It's always been small. I've only ever had a handful of employees. People always ask me how I can kind of do it all. And I think that's, the key is. knowing my limits and my boundaries with it. So I have two employees in my salon. We've been open for, I think, 12 years now. Amazing. And one's been with me for 10 years. One has been with me for five. Wow. And then all through that first 10 years as a salon owner, I was also working in the cosmetology school. So I was our, eventually became director of education. It was very clear that I was strong and organizing things, lesson plans, that type of stuff. And then I also worked for Paul Mitchell as an educator, so color came very natural to me. Color theory, that's what I love to teach. And eventually, Kristen. I met Kristen at Brits. So funny how we're literally also I don't know whose podcast is gonna come first, but whether you're listening to Angie's first or you just listened to Kristen's, they're coming very close to each other. So my people will know Kristen's. Okay, perfect. So I met Kristen at Brits First Retreat, and she just, I didn't know her at all, and she just kept talking about extensions, and I was like, I don't know who this girl is, but she keeps dropping the F bombs, so I really just trust her and everything she says, so I went home, I signed up for an extension class, and that led me down an entire different path of specializing, and it has treated me so well, because the, income is just so different than, and I don't think there's any one better service than the other, but that's when I found true financial freedom in my business. And I don't think that's the only way to be successful. I don't think you have to be an extension artist. That's just part of what my journey was. So I spent a couple of years really diving into extensions and a few years in. Yeah. It depends on what side of the extension world you're in, but some of it can be pretty mean, girl. And it's very, like, branded. And if you're not just What year did you first dip your toes into extensions? 2016, 2017. Okay. Right in that, like, I started training 2016, but did, like, my first real class 2017. Okay. And, like, I noticed it, like, I had amazing training. Like, I don't regret taking a single class, a single penny I spent. I have nothing, like, bad to say, but at the same time, like, the Longer I spent with one, I was like, okay, I think I, my time here has. It's been amazing and it's time to move on, but I also had spent so much money I didn't want to like step away. I was like, I already invested this. I want to stay. It was like I was holding on to this. So I noticed I was starting to like hide the next level of education that I was taking. And then I kept like seeking these other classes because I wanted to be the best in like my area or whatever. And then when COVID happened, it was right alongside not long after was right alongside Brits virtual. Live. Thrivers Live. 2021 we were together in Huntington Beach. That was, that was definitely like a big milestone in your life. Yeah, for sure. And that's where the, like, that's where the idea of Behind the Extensions came from. It was a 60 minute class I taught for Thrivers Live. And the more I, like, I just wanted to touch on the pre visit, the post visit, and pricing. I was like, if I can just get those points across, like, those are the things that I really felt I taught myself. Where it was like, Missing the mark. You know what I mean? Like, I didn't have the education that I was craving and I thought I had developed really unique systems. So Thrivers Live Virtual happened. I was an educator there. It was 2021. BTE has just evolved, like that one hour class has grown into a couple hundred students, you know. It's crazy. Several, several modules, lots of things added, but really like a community of people that just don't have the pressure of a brand. And that's kind of where I'm at today is just, I have so much. At my fingertips and I'm just excited about, I feel like all the hard work and the hustle is really starting. Like I'm seeing it all pay off. Like it's all been worth it. I know sometimes we feel like I've just tried so hard and I've tried so hard. And it's like, when is it going to happen? And like, it's really done. Yeah. And you've been going nonstop at it. That that's. your hard work paying off. So I obviously listed out a few of your offerings and obviously knowing from behind the scenes where your brain's at, different things you've come up with. It's safe to say that that's really been where your focus has been the last couple of years, right? Is BTE. 100%. So I created Empowered Stylist. It's a very mini, it's nothing to do with extensions. It was for the people who were begging me to do something and I don't even want to call it similar, but it was really like. numbers and kind of how I shifted my schedule over the years. Some digital forms. It's kind of like a compilation of almost you finding yourself coaching over and the same thing over and over again. Let me just put it all together. So when I get asked this question again, here it is. And it's very affordable. Like I don't promote it. It's there when I need something to, I don't want to say fall back on, but like if somebody needs a resource, it's there for them and assistant training program, that's actually where I wanted to start. With virtual education. I remember that so clearly. And BTE just like, yeah, gifted everything. And so I ended up putting, I had a huge wait list for it. So I put together the very foundations of it. And long term vision would be to have people send their assistants to my training facility and spend a week there and really refine those skills. And clearly, I feel like you are, like, the perfect person to teach that because with your experience owning a salon, being in a cosmetology school, teaching for so long, like, it just makes sense. I totally understand that. Okay, so it's actually really cool. Obviously, I knew that, but I never heard you tell the story in that format. So, perfect anyway, because This podcast is going to be a lot about law of attraction, personal development, things like that. I know you're just as into that as I am. We all kind of have our own different, like, spin on it and, like, what lands for us and what doesn't, so what I'm hearing in that story is the universe. Something bigger was at play, and whatever plan you had and whatever You know, idea that you had of how this was all going to come out the universe kind of stepped in and things happened exactly how they were supposed to. So I guess tell me a bit of like where you fall with like your spiritual journey, your law of attraction journey, because I even know you and I will sometimes like do vision casting, you know, vision boarding workshops and stuff like that. So we're, we obviously have very similar thoughts now, but I, I've never heard like how you got introduced to that and what your journey has been through that. Yeah. If I'm gonna be honest, I don't know if I remember the first time I started doing like a vision board of any sort. I do remember, was it like Woo Woo Sunday when I possibly even got into The Secret. That was like the first time I really heard it. Probably when I did too, and it's so funny because people who are going to be listening to this, I've already had bread out and like, it's so funny how That's why I'm saying these stories because it's But yeah, it was pivotal in our life. So, okay, Woo Woo Sunday, same as you. Kind of how you got... So about those same years, 2016, 2017 is like when you kind of started getting into that stuff? 100%. Okay. So, somewhere in that realm. And it's funny because a lot of people will say things to me like, Oh, well, you've been... And it's... I don't take it as a backhanded compliment, but it'll be like, Oh, you've been handed those things are all because my dad's in this and like, you know, the building that I'm in, like, yeah, this is my dad's building. And I have, but for many years, I paid rent on this building too. You know what I been handed to me, but I have been very fortunate, but I also feel like There were a lot of things I felt like I had to do and I don't regret any of them though because it helped me refine what my skills are like I work for what are some of those things. Yeah, like organization with Paul Mitchell. So I work, I spent over, you know, 10 years working for Paul Mitchell and I always knew that it wasn't what I wanted to do long term and I have no hate for Paul Mitchell at all. I learned so much about being an educator. But yeah. The biggest thing for me was getting to spend time like traveling with my dad is part of why I wanted to do that. So it's funny, like being in the position now where I'm barely behind the chair and they're about one day a week. It just depends on the week, about four to six hours. And I spend most of my time just getting to create like what I always envisioned my career to be. It's like, how did this all, it feels like it took so long, but it's like. No, it all happened so quick, you know what I mean? It's like talking now, looking back years, it feels like that, but I, I remember those Marco Polos back and forth, I'm like, fuck, we just can't figure this out, we feel stuck right now, we feel like we're at a standstill right now, and it's such a trip to look back on it. I love to hear that. That's really amazing and really cool. Okay, so let's take the conversation towards specializing. So you said you went, you got like, you got certified in extensions, you went all in on that, saw a ton of success, and that's what then led you to teach it. We're in very similar boats. I'm now behind the chair, usually two days a week, sometimes one same four to six hour shifts, mostly doing online education, but I love being behind the chair, but I know I didn't go the route you did with like hardcore specializing. And I think you could go either way, but I'm very intrigued by the conversation around specializing. So like for a random stylist listening to this, who's not, you know, as far along in their journey as us, like, what is your take on specializing? Not just in extensions, but as a whole I'm one of those people. I know a lot of people will say like, you need to be know what you're going to do and just run with it. But seeing so many stylists come through our cosmetology school, some people come in like, I just want to do nails. And as soon as they touched hair, they fell in love or they would think they would just want to do one thing. So. I think everybody should kind of dip their toes in everything a little bit. Because you never know what you're going to love. And you can be a specialist in anything. Like you don't have to, I think extension specialty is like the buzzword. Yeah. You can be a haircutting specialist, a curly specialist. I mean, there's a specialist for literally everything. And. I think the biggest thing is figuring out what you would do for free, like what brings you the most joy, what lights you up, what, and you know, sometimes it's a type of client or sometimes it's a type of service, but figuring out what you love and then chasing after that instead of the reverse. So don't, like, hear someone else's success story and say, Oh, this person's an extension specialist. That's what I'm gonna do. Don't learn anything else because your magic might be elsewhere. What did that look like, though, when you, like, got certified in extensions? Like, what did that transition? Because, correct, all you do is extensions now. Oh, I still have some color clients. Okay, interesting. But when you went into, like, okay, I am specializing, like, what did that journey look like? It was a lot more hours than what I would have liked. And then honestly, like it was so overwhelming because I feel cocky when I say this and I don't mean it, but like color was always easy to me. It came pretty natural. It's not like I'm the best in the world, but like I can do a really good consultation. And I think that's where I shine with color. So when it came to hair extensions, I didn't have anyone next to me telling me what I did wrong. Like, yeah, I could send pictures, but like, it's different when nobody's there. So even just teaching somebody how to brush their hair, like you don't realize what the color service. You're not really like, yeah, you tell them like, Oh, make sure you're using color safe shampoo or this and that. But I mean, down to like, you can't let sunscreen touch your blonde extensions. And so what, like, I was just like, I need everybody. I want everybody, everybody. And I'm like, Oh my gosh, these paychecks are amazing. And it was great. But then like, Oh, a bead slipped. Well, I already came in on my day off to do your hair and now I have to come in on it. But I already put somebody else on my day off. Like it was. draining. So it was like, okay, how do I take a step back? And honestly, that's kind of the start of BTE way back in 2017, where it was like, okay, let me put together like a little step by step of how to brush your hair. And then it was like all of that stuff kind of compiled because nobody was talking about those things, like the problems with the specialty, especially extensions. Cause it's not just. You're attaching something to somebody's head and then they have to maintain that, not just their own hair. And especially if they're getting, you know, I have really long hair, it's a lot. So walking that, like, hand holding them through it. But once you get over that hump, it really, like, it was worth it once I had those systems in place. And it did take a long time to figure out those things, but it was hard. Yeah. How many years or what did that process look like? Because I'm trying to think of, for somebody listening to this, deciding if they should specialize and knowing when that's right. And let me just say from my perspective, I'd love to hear too, because now we're all like knee deep talking with hundreds of stylists on a regular basis. Obviously extension specializing, like you said, hair cutting specialists. I feel like And from my perspective and who I have in Soul Tribe, what I'm learning is that a specialization right now that I feel like is the new extension specialty is curl specialists. Curl specialists are making so much money and taking all these curl specific courses, learning curl specific styling. What does that mean to you to specialize? Like, I, I hate to even say it this way, but like how much time and energy did you go all in on learning extensions? Not even how, what kind of money did you spend, because I know your mission is to not have people fall into that trap of that, but, like, what does that mean for somebody listening who is in no way, shape, or form specializing if they wanted to start doing that with what they feel like is their, like, magic touch? So, it's the same, I don't know, it's so hard, like, in extensions, everyone's like, well, I need to get this certification, and that certification, and blah, blah, blah, blah, blah, and it's like, first off, You don't need a certification, like your license is what, and I, I do say that with a little caution because there are very few states where like you do have to have an additional certification, which is very rare. But it's like, for me, what made me feel like an extension specialist is I could solve, people were coming to me to have their problem solved that nobody else could solve. And they're still coming to me. Now, did I label myself as an extension specialist before that? Yes, because I put tons of time into my education. When I first started, I would say, a good... At least 10 to 15 hours a week for the first several months. And for the first year I was probably spending 45 minutes, five, six days a week, just practicing beadwork because it was interesting. Like when I started the first couple were really bad. And then after like. One or two rows. I'm like, or three or four rows. Maybe I was like, okay, I think I got the hang of this. And then I started installing all these extensions and I was like, okay, like this isn't bad. Like I got it. I'm pretty good at money. Yeah. And then like, as I learned more, I was like, oh, maybe I'm not as good as I thought it was. And I still kind of learn those little things today. Like there's always that next level. But for me, what a specialist is, is like, you're solving problems that the majority can't. Does that make sense? Yeah, that's perfect. And like, don't overthink it. What do you want to do? And that's where it almost comes down to like North Star, just being intentional, whatever your, you know, goal setting system is. But if you decide, okay, I've been, you know, in the industry for however long, I've been taking a lot of classes. I shine hearing Angie say that, you know what, you're right. Clients will come to me from other places running into this issue. This is the one thing that I solve and people stick with me. Like, it's just making that decision and deciding to go all in on that and being intentional. And then the next time a random class pops up and you're like, Oh, should I do it? Should I spend the money? Should I not? Is that in line with your vision of how you're trying to specialize and what that looks like? So, I don't know if you're going to know the answer to this question because I don't know if I... Have, like, a crystal clear answer, but, like, how would you say you know, like, if some, how would somebody know if specializing is right for them? Like, when is the right, like, one year in, five years in, ten years in, any time? What do you, like, what would you say to people for that? I feel like it can go... like two different ways. Like one, a lot of people are coming to you for that specific thing, because I've even coached students through like great coverage. They, it's not their favorite service to do, but it's okay. But they can't like, people keep coming to them for that. I'm like, okay, well, what if you made two times the amount of money doing that one thing? Because when you are able to do things, other people can't like, I am not, I'm sorry, not great coverage. Like, going gray, like, transitioning back. Gray transition, I know what you're talking about. Which is a skill. Not for me. Huh. But, like, people will pay really good money to have that service in one or two visits. To solve a specific problem. Yes. Or you find yourself, like, so lit up by that one thing. I think those are, like, the two deciding factors. So let me, hang on, pause right there. So what you're saying is... If there's a service that you, people are coming because you're solving a problem, maybe you don't love it, maybe you even kind of cringe a little bit when you see it on your books, what you're saying is, would you hate doing that service as much as if you were, if you were charging two times the amount? And then if you ask them that, they're like, hmm, maybe not. I've had so many people like, well, I mean, maybe, I'm like, exactly, like, Because you know how much work for it. Yeah, and if that many people are looking for it, you, for it, you can. Me and Hunter were just having this conversation privately yesterday. We were talking about a pricing class he's creating and how many people are like, Oh, I hate haircut only. And it's like, well, would you hate doing them if you made a certain amount? Like what is it? Go ahead. The problem with haircutting? Most people, the problem isn't the haircut. It's the fact that let's say you work until 6 PM. I don't, it doesn't matter. 10 to 6. And somebody books a haircut at. 3. 30 and then if you need three hours to do, if you're doing an hour for that haircut and they're there till 4. 30 and now you need three hours for that color spot, it messes up your schedule. Yeah. So what I do is I coach to priority booking if you still want to keep that service and you put them on a wait list and a week before if they still want to sit in your chair. you can reach out and say, Hey, this is what I have next week for a haircut. And you work them into your schedule and people will either take it or leave it. Like it doesn't have to be bad to do haircuts. What we find too, with all these very niche specific one on one coaching calls. Cause I found myself in a lot of those situations too, is it's not one size fits all. If you're an independent hairstylist, sorry to those of you who like work in commission salons and your employees bring these things up to your owner. But like, if you are an independent hairstylist, You get to make the rules. So like Angie said, do we have priority booking here for haircuts? I'll sometimes say to people, well, what if you book 90 minutes? They're like, well, it only takes me 50 minutes. I'm like, yeah, but you hate doing back to back haircuts all day. Book 90 minutes, charge for 90 minutes, take 15 minutes in between each client to rest and recharge. Like, would you like doing it more then? And a lot of people are like, well, yeah, I guess I would because they don't want their schedule to fill up with 10 haircuts in a day. What if they're longer services? What if they're more amped up? All this to say, I'm not even saying that anybody listening to this should pick one of those things. You can be flexible and you can make the rules and you can change your service menus and your offerings around what works for you. And I think that's exactly what Andrew was explaining. Okay, so I really made you get off track. So there's I just really wanted to make sure people heard that, that the one is you're clearly good at something. If you think you don't like it, we're going to encourage you to explore that more. Do you actually not like it or should you be charging more for it and change your structure around it? Second is, what'd you say, what really, really lights you up? Yeah, like. There's nothing that lights me up more than when, like, somebody has the aha moment in a class, and I know that they're gonna leave there, and even if they don't realize it, but like, that one little thing is going to make their every single day life better behind the chair, or their life, whatever, like, that's what truly lights me up, but I also don't want to do one on one coaching and one on one classes. 24 7 either. I like the variety that the industry brings. I love that. And I even coach to like a yes, no, maybe list. I'm sure you've heard some of my content around that. Even if you run a yes, no, maybe list. And again, I don't know when that podcast will come out, but I'll do one around the cycle of success. A lot of the times, and it's an exercise where you take your entire clientele list, you grab a piece of paper, put two lines down the middle, we have yes, maybe, and no, and you essentially Marie Kondo your client list, and you say, does this client spark joy? Do that exercise, and you also may find that everybody in your yes pile Is getting a certain service or is getting a certain thing done where everybody in your know pile is maybe another service. So it's really telling not just energetically and like client personality wise, but also like what services are really lighting you up and maybe if all those yeses are one thing specific, maybe it's time in 2024 to double down on that thing. For sure. Love it. Cool. Okay, so I know BTE is like a beast. There is a lot in there. Can you like? Kind of start to break down what is inside of BTE, what people get, cause also, I don't know when I'll be sharing this, but Angie also is being extremely generous, this is probably our biggest donation we have for the, this podcast giveaway. She is giving away one Membership. What do I call it? One BTE program. Yeah. To a winner. So can you like tell us a bit of what's inside of BTE? One for the person who's hoping to win it and then two for anybody else who's listening to this. Yeah, for sure. So we go through I kind of have it as the four Ps and it expands a little bit, but Pre visit, post visit, pricing, and positioning. So, yeah your pre visit, everything before a client sees you. So, from sales strategies, your applications automating that whole process, email marketing, there's literally, like, templates that you can import with all the verbiage. If you're completely unfamiliar, I try to walk through as much as I can step by step, which makes the course so much longer than what it quote unquote needs to be. But some people need that they're not good with tech. So I try to walk step by step, but I've also broken it up. So if you know how to do that, you don't have to watch it as well. Yeah. So there's. Like literally sales page templates for you to, if you don't have anything, whether it's an example import. So I try to provide as many templates as possible because this is the stuff that's holding people back. And this is where so many of us are spending our time and literally wasting our time. And it's to me, why we can't take a step forward in the industry. We're so stuck, like being busy that we're not focusing on what's important. Yeah. And these are the tasks that are busy. So that's kind of pre visit. And then post visit is a little bit similar, automating all of that, like contract to sending all of your aftercare. So aftercare templates from. Small like postcards that you can print to ebooks to videos and people that are like, that's overkill. I'm like, it's not when you understand the different learning styles. Yeah. Again, circling back to the whole, I learned the different learning styles by being a cosmetology educator. So it all circles back. But yeah, it's not overkill. The people who need it are going to use it. And when it's all automated, it doesn't feel so, like, daunting. So, pre visit, post visit, pricing. I mean, pricing is such a mess in our industry. I mean, some people have it dialed in, but Most people, especially with extensions, have no clue why they're charging what they're charging, and I always use the example, if you and I were working in two suites next to each other, that's about two buildings next to each other, and you rented one and I owned mine, my overhead is way different than yours. Our pricing should not be the same, so you have to factor all of that in. So many of my students are losing money on extensions because the hair itself is so expensive. It's thousands, usually thousands of dollars. So we go deep into pricing, like where you should be at in your business. I'm also just going to say this real quick. I think it's a trip for the people who get into extensions, who see See these big numbers gross and then what takes place and I, I know so many people that are like, I'm making so much money and I can like hardly even scrape by. So I love that you are bringing clarity to that because I think we don't all have a business degree like you do, like we, we just kind of. Jump into this and say, Hey, this is what I have to offer. And sometimes with no rhyme or reason, just winging it. Yeah. Yeah. And I get from everybody all the time. They're like, I hate numbers. I hate numbers. I'm like, cool. Would you rather charge a hundred dollars or a thousand dollars for a haircut? Obviously everyone's going to say a thousand dollars. And I'm like, wonderful. You don't hate. numbers. You hate math. Use the tools at your fingertips. Like, you don't have to do the math. That's, oh, it's 2023. That's all done for us. So. I have a girl in Soul Tribe who always says you have to know your numbers to grow your numbers. And I think that's very empowering because I've, I've been that person before too that will just say like, oh, my brain doesn't work that way. I can't. But like. You've told me that before. And you have to get to the point though where you get empowered too. This isn't natural to me, but I'm going to learn the skills and tools that I need. So I love that you're giving people those tools. Keep going. Sorry. And you can always delegate that stuff, but I think you need to have an understanding of it first, and then you can hire help to manage it, whatever. So my favorite quote, and it was, I think, the first thing ever said to me in this industry, I was at a hair show a couple months before I started cosmetology school. My dad snuck me in as like a student. I didn't even know how to hold a pair of scissors, and I was in there cutting a mannequin. And somebody, one of the educators said, if you don't fall in love with numbers, you'll always work for someone who does. And like, that rang so true to me when I started getting into extensions. Cause people would tell me like, Oh, just charge 1, 800. You'll be good. And don't buy 14, don't buy 14 inch extensions. Just make them get 18s and cut it all off to whatever length. And I'm like. But you're literally cutting off that, like, hundreds of dollars of hair and I feel like that's a waste for my client. Like, that doesn't align with me. I have no problem charging, but like, those were the things that drove me to, like, create these systems. But those were uneducated people spewing advice that were charging. Tens of thousands of dollars for education. Yeah. So, and again, like I don't regret one penny. I have nothing bad to say about, like, I'm grateful for every ounce of education. Yeah, for sure. And then the final piece of it is positioning. So social media, how to position yourself as the expert. I think the best advice I could give anybody looking to grow their extension business, this is the number one problem everyone has. It's not how to place the bead. It's not any of that. It's how do I get more clients? And when you realize you're not selling hair extensions and that you're solving a problem and selling a feeling, that's when the true, nobody wants to buy hair extensions. No, they want to buy the transformation. And when you realize that that's what I'm so big on before and after. photos and so we go into like social media strategy, how to talk on social media, how to come up with content because I know that's the huge and then it becomes a little bit easier. So I think positioning is huge being the go to expert in your area where people actually want to pay you. So it's not as hard as people think it is, but we make it harder because we admire educators and we try to mimic their content. And that's not what a client wants. Well, and also without knowing the backstory of what their intention is, what's going in, and you're right, they're trying to talk to you as a hairstylist, that's why you like their content. And we need to our clients. Yeah. And I also think that, and then it comes full circle, once you start showcasing your personality, you start attracting people who you get along with. Yeah. The more you're on social media, like you should be attracting and repelling people. So that's a lot, but a little bit about what's inside. Yeah, totally. Totally. And BTE is like a course and a membership, correct? Like it's, so it's not a membership. It used to be like, so when I first started, it was basically lump sum at first. And then like. little bit every year to renew. And I know when I created this, I wanted it to be everything that made, like, I didn't like about another, like, how can I erase that? So I have no issue with like memberships or anything of the sort. I have memberships in my business as well, but for me, it was like, if you go through the content once, of course, there's going to be upgrades and things are going to change. We're going to evolve over time, but you've basically made the investment. Once you're in, you're in. So it's lifetime access to the core contents. If you want to do additional, there's some coaching included in the beginning. If you want additional coaching, obviously that's not included forever. But yeah, the core contents of the program once you're paid in full. They're yours, any updates that go along with it for as long as the program exists, and I don't have any plans of getting rid of it anytime soon. Yeah, amazing. And from the outside looking in, I'll know just hearing all my community talk, like, every time you have a summit, where, like, who's doing it, who's not, what are your guys takes on it? I've told you that before, I need to send you some of the conversations that these girls have, because I know it would make you smile. It's like testimonials happening behind the scenes. But what I hear everybody say is, like, their biggest... Biggest, biggest takeaway is all the templates, all the resources that you provide, like just done for you stuff. So thank you for breaking that down. That's incredible. Okay. I've been asking a lot of people before we wrap up these podcast episodes. I want to know either your, cause we all have our own different little, like. You know, whatever, to us either your favorite book that's, like, changed your life the most, book that you're reading, or even, like, non negotiables, rituals, routines, like, what does Angie need to be the best version of Angie? Cause that's what I love hearing on podcasts, and I want to bring that to this. This is a good one. Okay, I think, like, the one book, I don't know if I can pick one book, but there might be two. Okay, or a few. Yeah, that's all. Can I do two? I really like the one thing, like, and the domino effect of that and like learning to just work on one and not be focused on so many. And it's so funny because people tell you in the moment and you're like, it's fine. Everything's fine. And like, it was fine, but it wasn't great. You can get so much further with focus. Yeah. Start with why was one of the most pivotal and it honestly like. I couldn't even tell you a ton about the book, but there was a line like somewhere in the book and the gist of it was like when you're laying on your deathbed, what are you going to regret doing? And that line like changed everything because I would be worried about like, I don't know if I want to say I was worried about that, but it was like, Oh, Paul Mitchell says we should wear black and white to work. Everyone wear black and white. And I'm just like, I don't care what you wear to work. Wear whatever you want. Like even yesterday we were going to a class and one of the girls was like, what do we wear tomorrow? And I was like. Whatever you feel comfortable and confident in, like, you're an adult and you get to make your own choices. And once I gave myself that permission and I started giving it to other people, I feel like life has just been way better. So as far as routines. I have learned that my mornings have to be for me, and I don't have, like, the beautiful routine that you have. I wish I did, but I'll never stick with it. I don't always have it, but sometimes I have a good routine, though. Thank you. I, but that's when my brain is on fire. Yeah. And it's once all the noise starts coming in, and I love the noise, I love the interactions, I love chatting with people, but that, like, 3 a. m. to like 9 a. m. is where I get the, but I don't try to do that every day. For a long time I was doing it every day. And I've realized how much farther I'll get when I don't set my brain on fire every day. And I kind of have that time to step back. So I think it's in that cycle is so important to know when you're in that moment of inspiration, implementation, and then resting and reaping the reward. Yeah. Remembering that success looks different for everybody. Yeah, love that. That's the easiest, like, what's good for me might not be good for Lisa, so on and so forth. Like, get comfortable knowing what you want and working towards whatever that is. Yeah, and honestly, I'm the same, like, to extend on what you just said, I will have something that works really well for me for a while and I'll love that that becomes part of my routine and then I find myself naturally not doing that anymore. It's like, okay, that can go. Like, I don't have to stringent, you know, be on top of all these different things all the time. So, I agree. It looks different for everyone and it's going to look different for you in different seasons of your life. So, love those tips. Okay my final note is I want to wrap up on the giveaway. We kind of already talked about it. Anything else they should know for the winner that's because the BTE one is going to be our top one, and it's also going to come with my Mindset to Magic course and a one on one coaching call with me. So anything else we need to know of what's included in that, Ange? No, I mean, I think that we Really spent more time than I was planning on talking about VTE, but really just that it's lifetime, whatever that means for the course and it's kind of go at your pace. I think that was the only thing I didn't really talk about. So I've created it to be more of a resource, not a get everything done. Love. Take what you need. Love. Amazing. Thank you for being here, friends. This was such a good conversation. And then, obviously, we'll continue to talk on the backside of things, and we'll get all the links and everything we need. Everything for Angie will be in the show notes and I'm just so grateful for you for being here. Oh, my goodness. I'm so excited. Thank you so much for having me.