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Connect with Lisa Huff
Welcome to Stylist Soul Tribe Conversations. I'm your host, Lisa Huff. Over the last five years, I've coached hundreds of hairstylists and beauty industry professionals, helping them work their dream schedules exclusively with their dream clientele, and earn their dream income. income, all while fostering genuine connections and lifelong friendships inside the beauty industry. And this podcast, we dive deep into abundance, manifestation, business building strategies, and creating a life that you are truly proud of both behind the chair and at home. Are you ready to embark on a journey of personal growth, success, and sisterhood then hit that subscribe button now and get ready to experience the pure magic of Silas Old Tribe conversations.
Lisa:Hello, everybody. Welcome to Stylist Soul Tribe Conversations. I'm your host, Lisa Huff, and I am here today with Stacy Monroe, aka Salon Industry Coach. That's the Instagram, right? Yeah, that's it. I thought I had. AKA the creator of the Six Figure Stylist podcast and the Six Figure Stylist. blueprint. We've got a planner. We've got lots of things that we're going to dive into today. It has been my pleasure getting to know Stacey these last couple of weeks. I reached out to her because that's just kind of part of my regular awareness grind as I'm always trying to Collaborate with other industry people and Stacy and I chatted a couple weeks ago, got acquainted. We have so much in common. I love your energy. I've already learned a lot from you. Just recorded a podcast episode for Stacy's podcast, the six figure hairstylist podcast. So definitely check that out as well, but Stacy, why don't you go ahead and introduce yourself a little more than I have already?
Stacy:Well, thank you so much though. First of all, I want to thank you for reaching out. Yeah. Because that inspired me and kind of lit a new type of fire underneath me. Oh, that makes me so happy. I was like, so comfortable and loving that, that. All I was doing was hair and running the salon, which is a lot. I'm really enjoying my grandkids. So you really helped me. You know, I have a lot of goals that I want to do. And so you kind of helped me like get going on them again. I
Lisa:love that. Well, that's even what I said to Stacy when we met a couple of weeks ago. I was like, even if it's just a friend who's also doing something similar, like it's just, it really is. Sometimes that's all you need is that little fire to
Stacy:be lit. Yeah, it's so awesome. So yeah, I've had my salon, Stacy Monroe Salon. I'm in Castor Valley and the. San Francisco Bay Area for 29 years in January, 2024. It will be 30 years that we've been, and I've been a stylist for 40, 40 years. I have three daughters, two of them are hairstylists. One of them is going to beauty school right now. I mean a
Lisa:whole
Stacy:family affair. Yes. And she graduates in January. So I'm going to train her because in my hopes within the next couple years, honestly, I'm like retired. So I want to give her, my clients, I'm going to step away. So she's, I'm going to train her. So it's a good opportunity for her. And I have six grand babies. Wow. And I do work behind the chair right now, three and a half days a week. Wow. We just recently did a remodel in the salon. We went from 20 chairs to 16. We were a lot bigger. And so I have some empty chairs. I'm not in a hurry to fill them. Yeah. Because it's, you know, how it takes a lot of energy. We have such a great team in there right now. And so sometimes you
Lisa:just need to simplify,
Stacy:you just need a break. I just needed a break this last year, but now I'm just like, I put an ad out. So I'm ready to dive in. So yeah. And what I do is I help hairstylists reach six figures within two years behind the chair without working late nights. without offering high ticket services without working weekends, late nights. I'm not sure if I said that already. And and so I teach hairstyles how to do that. Cause that's what I'm doing within my three and a half days. I do three days or three and a half days.
Lisa:Yeah, I love that. And that's very in alignment. Obviously, we just talked about how I feel about dream schedule. I think that it's just would be a waste if you are in this career and you don't take advantage of that one thing. And that truly is that you can work whenever you want. The schedule you want and make incredible money. So I definitely am going to pick your brain. We're going to crack open the six figure blueprint, all that stuff. But I want to go back a little bit because when Stacy was interviewing me, I talked about, you know, my beauty school, how I did it through high school, that experience. And you said that you went to beauty school at 16 and you were a mom. And I'm like, okay, I need to know more about your story. Cause clearly there's a lot that has made you the woman you are today. So can we go all the way back to that? And I mean, we'll see how, how quick that story fast forwards, but I kind of want to hear it all and just get to know you even deeper.
Stacy:Yeah, absolutely. I got pregnant when I was, I guess I was 15. Cause I had to be at 16 judgment. Yeah, I know. And so we had a continuation high school. In my town and so I had to bring my baby to school with me. So I went to continuation and they had a class in there where it was like the nursery. So all the teen moms would put their babies in there and that was one of our periods. So that actually helped us learn how to take care of our babies. Cause I mean, you're 16, 16. And I was out of the house already because unfortunately my mom told me there was no room for me in my little one after she was four weeks old. So then I moved out and moved in with the baby's dad. What year was your daughter born? She was born in 81.
Lisa:Okay. So yeah, I, I got pregnant at 19 and I had my daughter 20. So I'm a young mom too. Not quite as young as you, but I didn't know what I was doing either. So I really don't
Stacy:know. And so we made it, we made it and she's a hairstylist, but yeah, so I, I went, took her to school with me. And then at this particular school, they had a careers class. And the careers class made us pick a career. And so, you know, process of elimination, I'm like, well, I guess I'll be a cosmetologist. What were the other options? Oh, like an accountant, Uhhuh, you know, just all of these things that weren't really creative. Things that I just didn't see myself doing. Mm-hmm. That's one thing that stuck out in my head, although I was really good with accounting, which is probably why I've been open for 29 years.
Lisa:And why you have the six-figure. That was one of my favorite. You could do both. Yeah. That was one of my
Stacy:favorite. For sure. Subjects in school, but so I picked cosmetology off the top of my head. I can't think about what the other ones were. So for that class, they made us. Like get signed up for it. So the next thing, you know, I'm looking into beauty schools next thing, you know, I'm signed up next thing, you know, it's I'm going, and so that was one of the best things that could have ever happened. And then I got my, I graduated from high school, so I still graduated. And then two months later I graduated from beauty school, so I was working before I was even 18. That's a good, good. Yeah, it was nice. And I was on welfare and I remember my first real paycheck from my, it was 98. Wow. I remember looking down on it thinking, I was so excited because this was my way out. I was going to do hair, no more, you know, receiving food stamps and all that kind of stuff. I was so excited about that. And so. It was my first boss that he took me under his wing, taught me all kinds of things about business, you know, showed me how to pay attention to your numbers you know, when to start renting, all of these things. So a lot of my foundation comes from my first boss. And would you say that
Lisa:that's one of the biggest mentors you've had? Yeah. For sure. First mentor, fair to
Stacy:say. Yep. He was my first mentor. I was 17 years old. He took me under his wing and there is one lady that worked at the salon back then that works with me right now. So it's so wild, but yeah, he was. He used to take me to seminars. He took me to tons of classes to learn how to cut hair. So, so I'm kind of paying it forward. That's one of my things that I want to pay it forward and do the same thing for other hairstylists, help them achieve their highest goals, whatever they are. I love that
Lisa:so much. What a cool story. And then you said that you've been licensed for 40 years. You've owned your salon for 30, correct? So 10 years into your. beauty cosmetology career. You opened your salon. What was that
Stacy:like? Yeah. So we I was married at the time and we opened a five chair salon. Okay. Which we grew it to a nine chair with a manicurist and then we went to an 18 chair. And esthetician and a manicurist, so at our peak, and then we did a full spa next door.
Lisa:Okay, so can we pause for a minute, because you're blowing through those, and I know, because inside of Soul Tribe, there's people all the time that are in the beginning stages of opening a salon or want to open a salon. I know it was a long time ago, but what, how, can you think back to that, and like, what did that actually look like? Did you see it before it became real? Did it fall into your lap? Did you seek it out? Did you know how you wanted to grow? How'd you go about? About growing
Stacy:that. Yeah. So I always knew I wanted to open my own salon and had a different idea for that. He wanted me to stay home and just take care of babies. And I was never that type. I was always that kind of person that had to make sure that I was going to be able to support myself and my family. I couldn't, you know, I was unfortunate where I couldn't really rely on people. So I wasn't going to change. I was like, I'm sorry, I'm going to open a salon. So we had a lot of fights about that, but we ended up finding a salon that somebody had left. Okay. So we did fall into something that was already five chairs. Cool. My husband was ex husband was a builder. Huh. So he grew it, he added four more stations. So we became We finally got
Lisa:behind the idea, clearly, and saw some possibility here. Yeah.
Stacy:So we became a nine chair. Wow. And then I had a wait list of four people that wanted to work with me. Well, we couldn't fit them. Yeah. So then I talked to the landlord. Can you give us a bigger spot? But then he gave us a bigger spot in the same strip mall. And then we became an 18 chair. And by the time, yeah, so we opened that within five weeks because, you know, I was lucky enough to be married to a builder, he had brothers, right? So they went in. We
Lisa:got a jump on this opportunity,
Stacy:yeah. Yeah, so then when we opened we were full. We had 18 stylists, we had a esthetician room, that a lady did massage and facials, and then we had a manicurist. Wow. So then a couple of years later, the next door goes out. And so the joke is, Oh, why don't you do a spa next door? And I was like, yeah, I don't think so. Well then we did, we tore down the wall, we took over. So then we had three manicures in the front and then we had a retreat and then we had six treatment rooms, a shower locker room. So we became like 5, 000 square feet of business. And I had that spa for 14 years. Wow. And, you know, it was, it's a lot of work to have a spot. The one thing that I loved about it was that we were a one stop shop and people came, we could sell packages. I mean, it was great for a really long time. And then I sold it to a girl that worked there and not everybody's cut out to be an owner. Not everybody can be an entrepreneur. She just thought. That it was one of those places where she saw me popping the champagne and having the parties, which we didn't see in the backstory at all, right? So, so she literally was having parties with champagne and, and not collecting the money and paying attention to the business part of it. They're, they're, they're no longer there.
Lisa:Yeah, that happens. Are you still in that location that that was right next to or you've moved since then? Still in the location. Wow. And that really, I mean, I've only been licensed for 12 years. So that really like the weight of that is not lost on me owning a successful salon for that long. That's as long as I've been alive. That is wild. And that is something to be really, really, really, really proud of. And that is something that I'm sure if we pulled the statistics on is nearly non existent. There, I would have to say maybe top 0. 1%. It makes it to that point, I would assume.
Stacy:Yeah, yeah, you know, thank you for saying that. It's really hard work and I've learned a lot of things the hard way. And I'm grateful for that because I'm a better leader. You know, there was a, there was a time where people were just quitting like crazy and they're now at the salon. There's six people that came back that quit before. And I'm grateful that they did. I said my apologies. And so we have a really good team because we have a lot of history. You know, you learn a lot of things the hard way on how to be like a good leader because that's what's going to keep
Lisa:you. I was going to say, when you look back at that, is there like a year or a season or a period of time that you remember it being kind of the darkest and the hardest? Because obviously you're going to go through many of those.
Stacy:You know, yes I had a certain way that I ran my business and got some advice to change up the way I ran it. And I, against what I, what I wanted to do, I kind of, and honestly it wrecked a lot of stuff. And so then people were like, what, what, what, what, what, what started talking and then falling off. And so I'll never do that again. Wow. And I
Lisa:think that's a lesson that goes to, and I think this is a fascinating conversation. I hope to have many more of these conversations of the importance of mentorship, the importance of always learning. But my goodness, that intuition is number one, right? Because it sounds like you maybe knew that whole entire time. Yeah, and I had already been doing that.
Stacy:I think it was like, okay, well, you know, this person was close and dear to me, so I won't say who it is and I was thinking, okay, this is a young, fresher thing and and so, but I, and so I listened, but it wasn't the right thing because my success comes from the person that I am. And so I kind of steered away from that and it's like, I shouldn't have done that. I have been known in the past to be you know, barking out a lot of orders. I wanted things to be a certain way and, you know, they were great, but then sometimes I would hurt people's feelings and then. They would end up quitting. So I did hurt a lot of people's feelings. I don't do that now. I consider people's feelings. I mean, you know, that's the thing you've learned. I mean,
Lisa:you were truly learning, you were doing it for the first time. Yeah.
Stacy:Yeah. And if you think about it, I started out, you know, 16 with a baby on a mission. I had to learn how to be, you know, for other people, you know, it's like, I was there for me and everybody else just had to comply, you know, once I learned that without those other people, You're not going to be open for very long. Yeah.
Lisa:If you could go back to Stacey, let's say, I don't know, let's say five to ten years after the salon was open. What would be, like, the biggest lesson you would want to know in that season of time?
Stacy:I feel, let's see I think it would be to just learn how to be, like, a better leader, I guess. I was a good, I, I really helped people make money. Like, I knew how to do that. I knew your shit, yeah. Yeah, so I, I instilled that, like, you know, just listen to me and you're going to make it, kind of thing. Instead of just, like, meeting people where they were. So, I didn't meet people where they were at a whole lot back then. Maybe even further than five years, because I mean, shoot, the last three years, it's just crazy. But you know, so I had to learn how to meet people where they're at. I think that's huge for salon owners, you know,
Lisa:and you noticed a big difference since then. Yeah.
Stacy:There's room for everybody. Definitely. Wow. That's
Lisa:good to know. That's something I think we all probably need to hear. There's that delivery and people remember how you make them feel. And that's that one thing that we wish we could go back and redo.
Stacy:They won't remember, like, I guess, what's that, how's that
Lisa:saying? They won't remember what you said or what you did, but they'll remember how you made them feel. Yes. And I feel
Stacy:like I left a trail of that, to be honest with you.
Lisa:They caught on that.
Stacy:Yeah. No, and I think it's because I've been, I was on fight or flight. You know, even though I didn't need to be anymore, I
Lisa:was still, but your eye was on the prize and you clearly mm-hmm. It's like you solved this puzzle 10 steps ahead. Yeah. And you're like, if you guys would all just get on board, I see the finish line. Yes, yes, yes, yes, yes. But that, and, and you clearly did.'cause it's still working, so you clearly did. But it's hard to get people on board with that when you're so passionate. So that's good to know. That's very interesting. And that, that
Stacy:is one of my superpowers is I can see 10 steps ahead. Hmm. And so, like, one of my passions, I also write screenplays, I went to school to write screenplays in L. A. I went to the New York Film Academy, and I was still running the salon. I wasn't doing hair, but I was running What a cool life. I was flying back and forth, right? Yeah. So you know, in a screenplay, you, like, the, the end, you know the ending of the movie? Huh. So you have to take people through this, you know, this journey to get there. So A reverse engineering and seeing 10 steps ahead is like, they're my superpowers for sure. I love that. And I do work with hair salon owners too, one on one
Lisa:with Okay, so you can help them see that. The ones that don't see 10 steps ahead, you can kind of come in and, and isn't that always the truth? Like we could see people's Businesses and everything so much differently than our own because you're almost too close to it. Like you can't see clearly because you're so zoomed in, you have to like be able to take a step out. So I love, I love that perspective and hearing that. I think that's really cool. Okay, so let's fast forward, I guess a little bit then and I, whether it's three years or when was, did you kind of crack this code where you've realized like, I want to take some of this online? I want to share this message with people. outside of just the salon that you, not just, it's a big deal, but let's take it digital as well.
Stacy:I think that when things hit the fan and all these people were quitting, I was working one day a week. And so I was making 500 bucks in that day. It was just kind of plain. So it was 2000 a month, right? So then I needed to, all these people quit. And then I looked at the finances and I'm like, okay, I need to make a hundred thousand like yesterday. And so I had to go back to work full time. And so I was one of those people that. Never really did the, the, the math or anything about how easy it is to make six figures in this industry. Mm-hmm. And so at that time, I mapped it out. I needed, and so once I mapped it out, you know, I realized how easy it was and I
Lisa:did do it with a What did mapping it out look like? When you say obviously mapping it, what do you mean by that?
Stacy:Yeah, so what did it look like? Is I figured out I was gonna work five days a week. Mm-hmm. I'm gonna work eight hours a day. Mm-hmm. And so all I had to average was like 40 bucks an hour.
Lisa:Okay. Yeah. When you break it down like that.
Stacy:That's when you break it down. Yeah. So that's the blueprint. Right. So now I have it broken down differently. So that's what that looked like for me. And so once, so, so I went full time, got to the six figures fast, created all the frameworks to get me there to retain all my clients, all of these things. And so I was like, Oh my gosh, I need to put this into a planner. I need to put this into a program. And so I've done workshops. I've done, you know, like four week courses. I, you know, things like that. So my next step really is going to be like the six figure blueprint course. And so I'm going to put together as a course. I've been kind of playing around with a little bit. But, you know, Where some of the biggest changes happened was when we all got shut down. I was on that six figure plus road of working, working, working, hustle, hustle, hustle. And when we got shut down, I realized how hard I was working and I wasn't working. And I kind of vowed to not ever work like that again. He opened back up. I said, I'm only going to work three days a week. I'm still going to make six figures.
Lisa:I feel like if I could map this out at five, surely I could map this out at three. What does that look
Stacy:like? Yeah. Yeah. You can. And I don't do extensions. And I, I don't do really high ticket services. Me 250, 300 is like the most. Some people think that's the secret. They
Lisa:do. Yeah. Like, oh, I have to get certified and I have to do all these things in order to make that kind of
Stacy:money. Yeah. Yeah. So I don't, and you really don't, you know, you really, cause what you're going to do is average. Right. So like one day you can make, you know, six or 700 and we're talking low end. And then the next day you can make like a thousand dollars. So it depends. So it just has to average out, you know, for that. And so so when we opened back up before we closed, I had around seven employees, a commission people, and we opened back up. I was seven people less. In the salon. And I made the people that were left there, their commission rent. So I went to all, and I got to tell you that the profit margin. It's just about the same. Interesting. So, and it's because when you, I don't have a receptionist, we're all online, so on the website, make appointments online they can talk to their stylist independently, like through their phone number. People who are not online, because we use Vagaro, people who are not online can actually just give their clients their number. So they're
Lisa:just independent stylists. Yeah. Running their own gig. Yeah.
Stacy:Right. That being said, I'm not paying a receptionist, so I don't have payroll. I'm not paying, you know, a commissioned stylist. I don't have all the, the, the finances that go with that. I'm not buying the back bar. I'm not paying payroll. I'm not paying workman's comp. All of these things, right? And so it might take you two stylists to pay for the receptionist. And then it's going to take you another stylist to pay the payroll for this, right?
Lisa:Yeah. Cause there's no ROI on those directly. It enhances the experience, but yeah.
Stacy:Yeah. No, we do get a lot of walk ins. So I will hire a commission person if the right person comes along. Cause we are saying no to people, you know, we, we get two to like six people a day that call in that are new because we've been there for so long. So what I do teach salon owners is like, okay, what's the, what type of salon do you want? Do you want to have. A pure profit salon or do you want a million dollar depositor salon?
Lisa:But then when you take all those expenses away. You may be in the same
Stacy:boat. Yeah, I am loving my business model right now. This is because then I have all the free time in the world. So
Lisa:you've lived both of these. I think this is a fascinating conversation. You've been a commission salon owner for a long time. You've been a booth rental salon owner for a long time. We're not saying obviously there's no one size fits all, but do you feel pretty confident to say that when you coach salon owners, are you pretty strictly, I think everyone should be booth rental, or do you think for certain people commission is definitely right? No,
Stacy:I definitely think a hybrid salon with a little bit of everything. Okay. When I would hire an assistant, they would be the front desk person as well. So then you're kind of hiring one person for two jobs. Yeah. Then you know, that's something, and then also a good way to fill your chairs is to train them. Yeah. Then they can start doing hair. And then, so I would have a process that I would have them put there. They start off as an assistant if they were from beauty school. And then they would be a commission stylist until it was time to rent and then they would rent. So because I had 20 chairs, now I have 16, I was able to do that. Do you think that
Lisa:kind of goes back to meeting people where they're at? Like, again, it's not like they have to fit this mold of your salon. It's you want, you know, you want to take the ceiling off of it and find your own growth. You can grant can transition. You want the safety net. We've got you for a little bit during that time. I think that's really beautiful and a good point. And I love that you've learned those lessons and I think it's really fast. It's really fascinating just to hear. And that may not be the case for everyone because obviously everybody's numbers are going to be different. But the fact that you broke it down and it truly was same profit margins. Yeah.
Stacy:Yeah. And it's, the thing is, is to just really, I've worked on getting, you know, all the debt paid, you know, so, so that's important to you. So you want your money to be, you know, working for you and not just like going out. Cause I mean, I've done that route too, believe me. I mean, I like debt before, but But I like to be in a place where when people come for a job, I've had lots of people work just nine to three not on the weekends because they're raising their kids and they did really well. I've had people work just in the evening, I've had people work just in the weekends because maybe their husbands are home, so I've had, I've had all that and I think now this is really what's going on because since the, the, we reopened, people don't want to work the way they were. You know? I agree.
Lisa:I mean, I sure don't. Yeah. Yeah. Yeah. Oh, I couldn't agree more. That's beautiful. Okay, cool. So we were talking about diving into the six figure blueprint. You said there's three goals that everyone needs to have when it comes to the six figure blueprint. So can you dive into those three goals for me?
Stacy:So I think the number one thing is That what I see stylists doing wrong is not retaining their clientele. So I feel like what I have, what I have testimonies of is I teach people how to have a 95 percent retention rate. Because if you're not like, you know, obviously you do a client. and they don't come back, then you're constantly looking for that next one.
Lisa:Okay. Can I ask you something? And maybe I'm going to sound a little stupid saying this, but I have tried endless education, retention calculators, things like that. And I still struggle to even actually figure out what retention is. That's why when I told you the survey I have for raising prices, I say, how booked are you? Cause that tells me you're holding onto your client. But the only time I've ever been able to run my own retention, which I am not number minded the same way you are, is I literally have to go through my client box and say, Is this person still with me or have they found a new stylist? Do you have a different strategy for that? Yeah.
Stacy:So, well, what I have people do and it's part of the plan, but I can even just put the page on here is what, what you do. So when you do a client, when they check out, you put them in three different categories. So I have people make a list. So one is they rebook before they left. One is they re they're regular people that rebook on their own. Cause I have a lot of people who just go, Oh, I'll just go online and book. But you know, they're
Lisa:going to safe. They're
Stacy:totally regulars. There's the random, you see that are either, Oh, I'm visiting a neighbor or so I only come. So there's the random people.
Lisa:So you ghost me for three months. Are they going to be back in? Yeah.
Stacy:And so you can kind of judge your retention rate off of that. Mm. And it's, it's big. You know I did a workshop and one of the girls that was on the workshop, she's like, you lost me when I, when you told me, cause what I have them do is go back six months or 12 months. Yep. Literally right. Every single person down the day, especially if you're a low maintenance.
Lisa:Specialist. Cause yeah, some of my people don't come in, but every three to six months, I only get my hair done a couple of times a year. So I've always struggled with retention, but I like even those three lists. And I think that's a really good way to lay it out. And I think that's probably what I was doing manually, but I like, it's good to know that there's a planner and there's a place that they can write that in on a regular basis. Yeah. Okay. Keep going after the retention, right? Sorry. I just had a squirrel question. Yeah. Yeah. Yeah.
Stacy:And then They have to rebook everybody. I know this is a tough one and you get a lot of people that say don't do it because then you don't have room for the, for the new people. That's not true because I rebook all
Lisa:my clients. I agree.
Stacy:Yeah, I mean I rebook honestly maybe 65 percent because then there's like the 35 or whatever percentage I don't know off the top of my head that love to go online and do it on their time. Yeah, I have a lot of people that do that. But you know if people are not rebooking, you can give them incentives like. You can do a raffle like, Hey, if you rebook your next one, or if you rebook your next one, I'll, you know, you give them a raffle ticket and then you raffle off shampoo or conditioner. A lot of them, they want free stuff. So then like, okay, like, yeah, let's rebook it. And some people I rebooked two appointments as they like a certain day and they like a certain time. A lot of my clients are retired or they work from home or they're stay at home moms, all of this. So I built a clientele that can come in during the day. Yep. Same. I love that. And so so rebooking and then another thing you can do is like, if you want to give them 10 percent off their next visit, these are people who are just kind of starting out, you know, I don't have a problem with offering discounts. you know, I don't have
Lisa:Now do you ever find that those people that you have to incentivize to rebook, are they more likely to cancel or no? Have you ran run the date on that? For sure. Yeah,
Stacy:definitely. Okay. So I don't have the, the data on that. Okay. But yes, and that will be the, the thing that the stylists say, oh, well they're just gonna cancel. Okay, that's okay. But what it's doing is getting them in the habit of re-booking, okay? Mm-hmm. and and, you know, yeah, definitely people cancel, you know, they go, oh, just book me out like a couple of more weeks, you know? Yeah. Then then you can but at least
Lisa:there's a communication point there and I'm going to just give my two cents and I think this is why I've never jumped on the bandwagon of like pre booking is out. I have to pre book if I don't pre book my dentist appointment, two years is going to go by, and I'm not going to go to the dentist that's just the way my brain works so I was just at the dermatologist this morning and they're like okay bye and I'm like. Do you book a whole year in advance? And they're like, yeah, we do because I need that on my books. Even if I have to cancel it when it comes closer, I need that reminder. It's been a year. You'd need to go back to, I don't know if I have ADHD. I don't know what it is, but I will forget. And because that's so my behavior, I couldn't take that away from people. I don't know if I. Push people to go against if it's not their behavior, but I think a lot of the, of the world is similar to me in that way that they want that on the books or they're going to forget about it. I would only get my hair done a couple times a year, especially if you blend it seamlessly. I'm not going to think about you for six months where I maybe wouldn't come in for maintenance.
Stacy:And you're, you are doing them a disservice. By not scheduling and then like get in their ear because a lot of times I tell people to if you have some gaps in your books, because we, we have a daily income tracker too. So if they feel like they're going to be, you know, short the week, like say two or three days went by and they're like, Oh my gosh, I really have to put the pedals in the metal for these last couple days to hit my weekly target. Then I have them get that list out and look for the people that rebook on their own or people who. You know, a random and just say, Hey, I happen to have this last minute cancellation. And usually they, you know, call them and nine times out of 10, someone says, Oh yeah, I'll book that one or book me next week. So that's, I think that's kind of off subject, but that sort of helps fill people's gaps, you know, but it is just paying attention to the books. And I
Lisa:think a lot of what you're even speaking to is just staying on the offense, like not just like, Oh, I'm just sitting back and this is happening. Like, unfortunately, as much as we'd love for everything to be automated and we're not part of it, like if you're not staying in there, like paying attention and getting, and that's what I really don't love to like. Coach to getting new clients. I really kind of love to talk to hairstylists that already have them only because the strategy was just freaking hustle all the time. Whatever you can think of every morning, like get in front of as many people as you can. And I think what you're saying about tracking is kind of that too, like get in there, the nitty gritty, don't just sit back and say, Oh, it's going to be a bad week. Like, what can we do to make a difference there? So I, I'm on board with what
Stacy:you're saying. Yeah, no, I have stylists that will like mark out and say, I'm not coming in because I don't have anybody. And I'm like, Are you
Lisa:crazy? Do something about that. Yeah.
Stacy:Yeah. I had a stylist. She came in yesterday and like within the first 10 minutes that she was there, she got two colors on her books this yesterday, person called boom. I put it in our book cause she was there. And then someone walked in all within like 10 minutes of each other. So if she didn't come in because she didn't have anyone, then she wouldn't have those people on her book. So I'm, I'm all about like, whatever your work schedule is going to be, work it.
Lisa:Yeah. And, and, and find the gaps, find those spots rather than just sitting back and just letting life happen to you. Go in and really change that if you can. Not everybody's going to say yes, but you don't know until you try. Exactly.
Stacy:And that's like the third thing that we were talking a little bit about is the obsessively tracking everything that you're doing, you know, tracking the people, you know, tracking your, your day. So that daily tracker keeps everybody on track. And another good way to get clients. When I have brand new people in the salon, we have Vagara, we use their daily deals. And we have a database of, I don't know, like 5, 000 people on the computer that we have their emails. So we send it out, you know so those are good ways to get new people too. Okay. I'm a
Lisa:big Vegaro Daily Deal fan. I like it. Daily
Stacy:Deals. Love it.
Lisa:Yeah. So we had a few bullet points of things we wanted to go over today. And I really liked, you said there was, I think it was the seven words that irk you more than anything. Can we dive into that? I want to hear
Stacy:your, your, yeah. My most seven hated words in my vocabulary are. Tell me what they are. I can't because I have to work. So I don't wanna say that anymore. No, me either. How many dinners, how many dinners did I not be able to go to? How many weekend trips? You know you know, vacations, whatever it is. Well, vacations.'cause I don't, I don't have the extra income, you know? Mm-hmm. Oh, I'm working late, you know, so I can't go to dinner, you know? Mm-hmm. It's just, so, I don't, I don't wanna say that anymore. And, and I'm pretty sure, you know, I don't really commit to a whole lot of things, so, If for the three nights that I do work, but hey, I have four other nights that I can do whatever I want. And the weekends are part of that. So but I have started my daily yoga or not daily. I go three times a week. And so I'm not tired after work too. We need to stretch and we need to work out. We need to drink our water and
Lisa:you found the schedule that gives you both of those,
Stacy:that balance. I can commit to doing yoga. I can. you know, play with my grandkids, you know, it's, I can go to the games, you know, like when you're a mom and if you're working all these hours, you miss out on a lot of family time.
Lisa:I love that you brought up the yoga because that's actually something I want to ask people a lot on this podcast. I, I really like the podcasts I'm drawn to and the interviews I'm drawn to are the people who ask The little specific details. I love the little details. I think that's where the magic is. So you said you're on your yoga journey right now. I love that. What are some other things, whether it's a morning routine or your white space finders, what are those things for you that are either non negotiables or you are your best version of yourself when those are in place?
Stacy:Yeah. I think the non negotiables are, I do listen to YouTube a lot. Like I like Abraham Hicks and Joe Dispenza. And so I meditate with Joe Dispenza or I just do silent meditation. So I try and do that like on a regular basis. I like to put my feet in the grass. One of my, one of my newest things that I am going to get in the habit of doing is is, is going outside when the sun comes up. Feet in the grass. And just will change, you know, our physiology. I agree. I think that people realize how important all of that stuff is. But I think for me now, what I'm actually doing is yoga three times a week meditating and a good way to start meditation is just setting a timer on your phone for people who don't meditate and just for 20 minutes and just be in silence. I like to do that a lot. And usually within like 15 minutes. All of a sudden you get their words will say some words will come to me or like a sentence. And so I journal after, yeah. And the stuff that comes up, it's pretty amazing.
Lisa:That's so good. I'm a meditation fan as well. Yeah.
Stacy:I like to do that. I don't set an alarm. I'm not an alarm person.
Lisa:I love that you have a lifestyle that you don't have to set an alarm.
Stacy:I don't have to. And I start work at like 9 30 in the morning. So it's not, you know, but I'm up by then, you know, as soon as the sun comes up, you know, but yeah, I don't have too many rules. I've been a rebel ish life. And so I like to just live creatively and, you know, build
Lisa:a life
Stacy:where you can do that. Yeah, definitely. Yeah, and the phase I'm at right now is, you know, I am kind of coming up on retirement phase. Yeah. So I'm figuring out how to do that. I'd love to just have a garden. I'd like to have a chicken or two. Yeah.
Lisa:A little homestead era. That's what I want. Yeah. We'll see. And I know you said you're really involved in your, like, grandkids life too. What are those, like, non negotiables? Because I know you said that's a big part of your life. Like, obviously, I'm not the, I can't do it because I can't work. Like, what do those mornings look like? Or what are, what are your really intentional things? Like, this is the kind of grandma I want to be, the mom I want to be, the friend I want to be.
Stacy:Mm hmm. Well, completely present. Yeah. For sure. Right? And not thinking about where I have to be. Mm hmm. To go. What time do I have to stop? Yep. You know, so the minute, like I do have two grandbabies here with me right now cause my daughter and her two little one's a year and a half and then we have a three and a half year old. My favorite thing to do is wake up in the morning with them and have breakfast. And watch them. We open the back door and they just go in the backyard and they just start playing, you know, but I think just being a hundred percent present and not worrying about anything, I don't want to worry about, I want bliss. I pretty much do have that. I have to say, you know, I'm pretty, I'm pretty good at living in a little bubble, like people might think you're, I'm going to, I don't have cable. But I do watch TV. I watch a lot of movies because I like movies. But I, I like to live in a little bubble of, you know, I don't watch the news. And I guess I might be a little bit of a conspiracy theorist, but I don't let it ruin my life because you, you know.
Lisa:Just a healthy amount of skepticism to everything and
Stacy:ask questions, be your own advocate, you know, all these kind of things.
Lisa:I love that. You, you have a very inspiring life and I my kids are at the age now, 10 and 7, that me and my husband will look back on the Facebook memories and I'm like, the baby stage truly is gone and that is so sad and I'm young enough, we could keep having kids. I want, I don't want a big age gap. So I really think we're done, but I'm already thinking like, before I know it, I'm going to be on that stage. Not that I'm trying to speed anything up, but I'm kind of like you, I think 10 steps ahead. So I hope that I am present and aware and showing up so fully and wholeheartedly. And then I can look at my life and say like, I have that right now. I have bliss. I have presence. So that's incredibly inspiring. I have two questions I want to ask you because I told you you were Speaking my love language, when you asked about books, I want to know either the current book you're reading or the last book you read, and then what book you would say changed your life the most. Because obviously what you're currently reading isn't typically that, but I want to know both of those.
Stacy:I think for me, so the Game Changer book? Yeah. Sure. Well, the Four Agreements. And then the one that was like a major game changer, I love is Byron Katie's loving. What is. I've never heard of that one. So the good thing about that book is we tell ourselves stories. About everything. Mm hmm. We have stories running in our mind all the time. Mm hmm. And the stories might not be true. Yeah. And they might be things that might be stressing us out or, you know, they might be affecting our family or even just our businesses and stuff. And so her work is she has these four questions that you ask yourself. And so that book is really good. So it's, and one of them is like when you go and you, you know, like tell her, you say something to her for one of the questions is, is that true? And then most of the time, what we're telling ourselves isn't, it's based on a story of what my
Lisa:opinion
Stacy:or, and so Byron Katie, so, so I'm thinking of those two were really good. And then I liked the, I think it's called the big leap. I've heard of that. I haven't read it. That was really good too, because it's about money and it's, it's about, if I'm remembering this correctly, pretty sure. So we all have like. a certain radar of what we're used to making. So there's a lot of language around money. So I like the book. That was really good.
Lisa:Okay. Yeah. And I think what that does talk about, and I don't know for sure, but I can picture the cover. It's like a fish jumping from one to the other. And I think it's really good expanding your thoughts on what that big leap can look like for you. Love that. Thank you
Stacy:so much. He has a lot of the big leap and Byron Katie, there's a lot of work that goes along with the books. And so I feel like I like. Books that, you know, stretch where you have to actually do some of the work in them. Taking them to real life. Yeah. And The Secret's amazing. You talked about The Secret and that was a game changer.
Lisa:Yeah. My current book, what I'm reading right now, obviously The Secret is my biggest game changer. Right now I'm reading Buy Back Your Time by Dan Martell. I don't know if you've ever read that. It's really good. It's about like, Hiring and what order to go in and what tasks to delegate first and how to do in like your rate and what that should be and it's a really fascinating book. So that's what I'm reading right now. And yeah, my always go to change your life book. I always tell people to start with the secret. So I love on Stacy's podcast. If you guys haven't listened, she said when she first saw the movie, The Secret, she would make everybody that came to her house. Sit down and watch it. And there really is that energy behind it of like, Oh my God, you guys listen to what we've been missing. I need to share this with everyone. So that's what this podcast is going to be a lot of because I am so on the woo woo train. So this has been an absolute joy. I think we covered everything. Is there any final thoughts or anything else on your heart to say? Well, I just want to
Stacy:talk a little bit more about book things. So here's another that I love because you know, I know that's your love language. That's what you said. But I also like to read people's stories. Okay. And so, we talked about was it the Magic? The Magic? Yeah. From Mars. But Magic, that was really good, because, you know what's her name? Elizabeth Gilbert? Big
Lisa:Magic, by Elizabeth Gilbert. That was a life changing book for me as
Stacy:well. If you're a creative person, you know, you get to learn that you're normal. I feel like a lot of times we feel alone because we feel like there's no one else like us. So reading other stories, Jewel has a great book that she wrote a memoir that was really good. You know, so it's always good to just kind of take a break. I agree. From these self help books, these business books, and just, you know, Matthew McConaughey's book. Oh my
Lisa:god. I brought that, Green Lights. Yeah.
Stacy:So good. Did you, or do you
Lisa:listen to your books? I did listen to it. You're right. Yes, I, that was an audible one. And I actually just got done listening to it. So. When, so the magic by Rhonda Byrne, that's the same as the secret. And then there's big magic by Elizabeth Gilbert. Both of those books have had a big impact on my life. So Elizabeth Gilbert has been like my jam for a long time. Ever since I read, read big magic, that was a big part of my journey and my story. But I just listened to finally, like 20 years later, eat, pray, love for the first time. And that is actually her life and her story. That was her like three year self. Development journey that she went on and I would just walk in the morning after I drop my kids off and listen to you pray love and that was so good. So I agree that was the most recent story that I, I consumed and it's so inspiring. You're so right. Yeah. So I just, I guess
Stacy:if I had a final thing is just for hairstyles to just really believe in themselves and no matter what their current search situation is or circumstances, they can definitely grow a six figure business. For sure.
Lisa:Yeah. And So if you are ready to crunch some numbers and make that happen, it sounds like that is a no, it's a no, it can happen. We just, you got to put in the work, but it definitely can with the right guy. And so I love that. Like I told you, Stacy, I don't know for sure what day this podcast is going live. So what we have decided we're going to do is whatever is relevant to what we've talked about on this recording. We're going to make sure everything you guys need is in the show notes. So check out the show notes. Give Stacy a follow on Instagram, anything else specifically that they should know or check out for you?
Stacy:Yeah. So there's stuff on my website. If they go to Stacy McGrow. com, I have a lot of freebies on there. And then also we do have that. I have a digital planner, so I do have a 90 day planner. So if they want the physical planner I should have one right here. Why don't I can link all of those? It's okay. And then the digital one though, if you want to raffle one off for your people,
Lisa:I'd be happy to talk about a giveaway. So I'll probably maybe add that little blurb in the beginning or that we'll figure that out and we'll figure it out. So maybe we'll have one lucky winner, but if those who didn't win, want to get their hands on that, we'll put the, that link in the show notes. Sweet.
Stacy:So this has been awesome. Thank you so much. Yeah,
Lisa:what an incredible two hours we've just spent together on both of these. It has been so wonderful. And yeah, you're, you're like getting me all in the podcast feels, getting my feet wet, diving straight in. So I really appreciate it. That's it. Bye guys.
Stacy:Thank you so much.